Is Seduction Necessary

Topics: Advertising, Sex in advertising, Gender Pages: 3 (940 words) Published: November 13, 2013
Is Seduction Necessary?
Does advertising have to be so seductive when it comes to certain products? No, but that’s how they attract people by sending them subliminal messages. They attract the human eye by showing them a glimpse of something that is not being advertised. For example showing a male or females skin on cologne and perfume ads, as it grabs the buyer’s eye. Marketing firms along with company’s look for ways to pursue the buyers to come back and keep buying or even spread the word. In Jean Kilbourne’s “Two Ways a Women Can Get Hurt” : Advertising and Violence she states, “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge – which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs” (459). While Ann DuCille states in her essay From Multicultural Barbie and the Merchandising of Difference that, “When little girls fantasize themselves into the conspicuous consumption, glamour, perfection, and, some have argued, anorexia of Barbie’s World, it is rarely, if ever, “in their own image that they dream” (DuCille 532). When marketing and advertisements start to rely on gender and sexuality there is an issue, but sex will always sell so there really is nothing that can be done.

Seduction does not have to be used to gain buyers or even users of something. Most Marketing firms along with people still think sex sells. That’s why a lot of commercials have become so seductive and revealing. For an example Victoria Secret ads, perfume ads, designer ads, and even clothing ads. There are other ways to gain customers other than seducing them. Skin is not the answer to everything; they use it knowing it will catch the human eye. This is not very attractive to see all the time. There are other ways to show your assets and outer beauty without under dressing.

In her essay “Two Ways a Women Can Get...

Cited: Greene, Stuart, and April Lidinsky. From Inquiry to Academic Writing: A Text and Reader. Second ed. Boston, MA: Bedford/St. Martins, 2012. Print.
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