Is Personal Interaction becoming Extinct due to Social Media? I had this guy leave me a voice mail at work so I called him at home and then he e-mailed me to my Blackberry and so I texted to his cell and then he e-mailed me to my home account and the whole thing just got out of control. And I miss the days when you had one phone number and one answering machine and that one answering machine has one cassette tape and that one cassette tape either had a message from a guy or it didn't. And now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting. ( He’s just not that into you 2009) This is a famous quote from the film He’s just not that into you, which it actually explain the reality of how is the communication now days, there are so many different ways of how people communicate, and express themselves, but is this really can be consider an interaction? Does interaction has to be face to face to be consider interaction? Before getting into how Social Media encouraged or inhibited Personal Interaction, some things needs to be explain first. What is Social Media? How is it defined?
Social media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks (Wikipedia.org 2013) Investopedia.com defined it as Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts. “Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.” – (Ecounsultancy.com) The first two definition have in common the word interact and share, but this two are based on individuals, however the third definition expand it to business, so it can be said that Social Media is an interaction among people, business or any other type of organization that wish to interact or share information. Social Media has a way on influencing, people, making trends, statements and so on. It can be say is as an organic way of communication, is very direct, and users tend to be honest, and braver when comes to expressing themselves. Due this massive range of exchange of thoughts and idea, businesses and organization has joined this type of community and have approach their clients or member in a different way. This new way of socializing and communicating it has been defined by Brian Solis as new ecosystem that supports the socialization of information. Because Social Media is always related to Facebook and Twitter, a classification of Social Media has emerged; Kaplan and Haenlein (2010) have classified it like this: * Collaborative Projects: This divided in two sections. The first one is called wiki and these are sites that allow users to modified text-based content. The most well-known it will have to be Wikipedia. The other section will be bookmarking applications; this kind of site allows a group based collection and rating of internet links or media content. Most popular will be Reddit. Collaborative projects are becoming really important especially in the business field. * Blogs: this is a site where group of people or we can refer to them as writers express their opinion and thoughts. There is not a specific topic to this site, is whatever the writer or writer’s will like to express about. * Content communities: The aim is to share media content among the members. E.g Youtube, Flickr, slideshare etc. One of the advantages that content communities provide is that it can generate interest a minimal cost. * Social Networking Sites: These sites allowed the users to connect to others users by the use of personal profiles. Perhaps this category is the one that comes to our head every time the word Social Media...
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