The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category.
Marketing is derived by which a product/service originate, priced, promoted and placed/distributed to people who consume them. It involves lots of preparations, developments, organizing and decision making for all the four P(s) of marketing. People’s general misconception of the term ‘marketing’ is that it is an artistic field whereby the role of marketers is to be creative, innovative and thus cook up impressive actions and put their ideas ranging from product adverts, slogans, logos and mascots across the board. What people fail to realize is that beneath all above, there lies the strategic science that revolves the four fundamental P(s) of marketing - the product, price, place/distribution strategy that needs to be developed and finally the promotion . The scientific classification for marketing is divided into a group of four factors ranging from practicality, knowledge based, academic based as well as intellectual needs.
This essay will focus on some of key factors to argue the point that while marketing as an activity does tend to involve artistic endeavors requiring creativity on the part of marketers, the core of marketing itself as a subject matter is that it's very much grounded in the principles of social science, like psychology, for example.
Marketing Is Science:
In the past, academics like Vaile (1949), Bartels (1951), Hutchinson (1952) and Buzzell (1963) have strongly affirmed that marketing is a form of an art due to the complexity of marketplace behaviors was impossible to be formulated based on theories. Vaile (1949) believes that innovation, creativity with styles and intuitive feel is what appeals to consumers for a particular
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