IS FULL ASSIGNMENT
Introduction of company background
Sakae Sushi 's founder is Singaporean Douglas Foo, who has said that he would one day like to expand operations into North Korea, because of the potential for effective monopoly power in the region. Sakae Sushi is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Apex-Pal International Ltd. Aimed at the low to mid-level pricing market, it offers sushi, sashimi, teppanyaki, yakimono, nabemono, tempura, agemono, ramen, udon, soba and donburi served either à la carte or via a sushi conveyor belt.
Sakae Sushi – the flagship brand of Sakae Holdings Ltd. is the first name that will come to mind when Japanese food is mentioned. The chain has 40 outlets in Singapore, 15 of which are in the suburban areas. Its first outlet was opened in Raffles Place in September 1997, and is currently the largest kaiten-zushi Japanese restaurant chain in the country. It also has seven outlets in Malaysia, one in Thailand, six in China, three in the Philippines and four in Indonesia. It also offers a delivery service in Singapore.
In 1996, Douglas Foo set up Apex-Pal with a Japanese partner to enter the garment trade. Soon after, Foo began searching for a different business opportunity in which he would have first-mover advantage and a competitive edge. As his wife Yen Khoon had a liking for Japanese food, Foo frequented Japanese restaurants in Singapore and eventually struck on the idea of serving Japanese food at affordable prices.
After travelling to Japan and Hong Kong to observe and learn from kaiten sushi restaurants, Foo set up the first Sakae Sushi outlet in 1997 in OUB Centre at Raffles Place, in the heart of Singapore’s financial district. “Sakae” was chosen for the name of the outlet as it means “growth” in Japanese and also sounds similar to sake, a Japanese liquor. The 1,300 square foot outlet with seating for 100 customers was an immediate success, and Sakae’s simple price structure proved to be
Sakae Sushi 's founder is Singaporean Douglas Foo, who has said that he would one day like to expand operations into North Korea, because of the potential for effective monopoly power in the region. Sakae Sushi is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Apex-Pal International Ltd. Aimed at the low to mid-level pricing market, it offers sushi, sashimi, teppanyaki, yakimono, nabemono, tempura, agemono, ramen, udon, soba and donburi served either à la carte or via a sushi conveyor belt.
Sakae Sushi – the flagship brand of Sakae Holdings Ltd. is the first name that will come to mind when Japanese food is mentioned. The chain has 40 outlets in Singapore, 15 of which are in the suburban areas. Its first outlet was opened in Raffles Place in September 1997, and is currently the largest kaiten-zushi Japanese restaurant chain in the country. It also has seven outlets in Malaysia, one in Thailand, six in China, three in the Philippines and four in Indonesia. It also offers a delivery service in Singapore.
In 1996, Douglas Foo set up Apex-Pal with a Japanese partner to enter the garment trade. Soon after, Foo began searching for a different business opportunity in which he would have first-mover advantage and a competitive edge. As his wife Yen Khoon had a liking for Japanese food, Foo frequented Japanese restaurants in Singapore and eventually struck on the idea of serving Japanese food at affordable prices.
After travelling to Japan and Hong Kong to observe and learn from kaiten sushi restaurants, Foo set up the first Sakae Sushi outlet in 1997 in OUB Centre at Raffles Place, in the heart of Singapore’s financial district. “Sakae” was chosen for the name of the outlet as it means “growth” in Japanese and also sounds similar to sake, a Japanese liquor. The 1,300 square foot outlet with seating for 100 customers was an immediate success, and Sakae’s simple price structure proved to be
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