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Answers:
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1. Information Technologies make the business transactions/operations easier and faster which results to the company’s growth, increased productivity, better customer service, improved customer satisfaction and hence, success.
The first company was eCourier. eCourier delivers packages around London and wanted to “keep real-time tabs on customer satisfaction”. The eCourier used SeeWhy software to help give them customer data faster. This software allowed eCourier to see when client’s accounts were going dormant or if there were changes in the bookings. With this new data, eCourier saved money by not having to add extra staff to monitor who was happy with service and who was not.
The second company was Cablecom. Cablecom was also interested customer satisfaction. They used statistical software to look through customer data and filter out trouble. They also foundthat using survey research in combination with statistical software gave a more accurate look atcustomer satisfaction or dissatisfaction. These two information technologies allowed Cablecom to see which customers were unhappy and helped them retain those customers.
Finally, the third company was a law firm called Bryan Cave. Bryan Cave needed an alternative to the hourly fee normally charged by law firms. Clients wanted “fixed pricing and pricing that was adjusted during a project”. The law firm had spreadsheet to help breakdown the collection of fees and how much profit was being made but this spreadsheet was difficult and confusing. The company used business intelligent tools to help “lawyers track budgets in real time so that they could quickly make adjustments”. The use of this technology led to improved profitability for the law firm and also improvement in hours worked by fee earners in the law firm.
2. Accountants could greatly benefit from the Business Intelligence technologies. BI automates the process of weeding through mountains of financial data to glean
1.
1. Information Technologies make the business transactions/operations easier and faster which results to the company’s growth, increased productivity, better customer service, improved customer satisfaction and hence, success.
The first company was eCourier. eCourier delivers packages around London and wanted to “keep real-time tabs on customer satisfaction”. The eCourier used SeeWhy software to help give them customer data faster. This software allowed eCourier to see when client’s accounts were going dormant or if there were changes in the bookings. With this new data, eCourier saved money by not having to add extra staff to monitor who was happy with service and who was not.
The second company was Cablecom. Cablecom was also interested customer satisfaction. They used statistical software to look through customer data and filter out trouble. They also foundthat using survey research in combination with statistical software gave a more accurate look atcustomer satisfaction or dissatisfaction. These two information technologies allowed Cablecom to see which customers were unhappy and helped them retain those customers.
Finally, the third company was a law firm called Bryan Cave. Bryan Cave needed an alternative to the hourly fee normally charged by law firms. Clients wanted “fixed pricing and pricing that was adjusted during a project”. The law firm had spreadsheet to help breakdown the collection of fees and how much profit was being made but this spreadsheet was difficult and confusing. The company used business intelligent tools to help “lawyers track budgets in real time so that they could quickly make adjustments”. The use of this technology led to improved profitability for the law firm and also improvement in hours worked by fee earners in the law firm.
2. Accountants could greatly benefit from the Business Intelligence technologies. BI automates the process of weeding through mountains of financial data to glean