Ipr Assignment

Topics: Marketing, Advertising, Spreadsheet Pages: 4 (1043 words) Published: August 27, 2013

To: Meng Wee Tan
From: Dhruv Khanna
Date: 30 July 2013
Subject: Additions in the Business model of Watswhere.

The idea of “Watswhere” is fresh, and there is a huge potential in this project. People are shifting from computers and laptops to smartphones and tablets, so the introduction of an application is a very wise decision. The application should not only be confined to the Android market, you should expand it to the Apple IOS, Windows and Blackberry OS 10, and this will increase the approachability.

The best part about this application is that it is free of cost, you can introduce premium accounts which are paid for the hotels, restaurants, services, places, etc. on which people provide reviews and give them the access to the detailed information about the reviewer and reviews so that they can improve upon their products and services, you can provide them a compiled view about what people think about them. Gartner (September 2012) predicts: in 2013 there will be 81.4 billion downloads of apps, 90% of these will be free apps; by 2016there will be 309.6 billion app downloads, but 93% will be free, i.e. only 7% of the apps will be paid for. [1]

Nowadays many applications come preloaded in smartphones, which cannot be deleted, they come with the factory settings. This option can be considered to increase the market reach.

Since this application is not confined to any specific place or country, gradually this application should be introduced in multiple languages.

Everyone is using smartphones nowadays; something, which uses the features of the smartphones to give the reviews, will make it convenient for them and also act as an attractive feature. For example an interface in which people can give their voice reviews if they do not feel like typing and a GPS enabled application, which automatically detects the location of the place about which the user has to give a review.

I did a small market survey about this application with 4...
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