The Board of Control for Cricket in India (BCCI), the apex governing body for cricket in India launched the Indian Premier League (IPL) on 14th September 2007 on the lines of football’s English Premier League and the National Basketball League (NBA) of the U.S.A. IPL is a professional Twenty20 cricket league created and promoted by the BCCI and backed by the International Cricket Council (ICC), an international governing body of cricket. The BCCI was instrumental in setting up a governing council to run the IPL as a virtual company. The IPL governing council will have five-year term and will run, operate and manage the league independently of the BCCI. The governing council of IPL comprises of former BCCI President I. S. Bindra, Vice-Presidents Rajiv Shukla, Chirayu Amin and Lalit Modi, Arun Jaitley, and former cricketers Mansur Ali Khan Pataudi, Sunil Gavaskar and Ravi Shastri. While the BCCI officials are honorary members, Pataudi, Gavaskar and Shastri will be paid for their services. The winner and runner-up team of the IPL will qualify for the Champions League, in October 2008. For a start, domestic Twenty20 leagues would be conducted by the cricket boards of Australia, South Africa and England, for an eight-team Champions League.
• A fast-paced, three-hour version of a game
• Teams based in various Indian cities instead of for a national team • Creating the right set of incentives to motivate players, broadcasters, franchise owners, and the various cricket boards to support the IPL. • The English Cricket Board (ECB) designed Twenty20 cricket in 2003 as a response to continued loss of interest in cricket: match attendance, television viewership, and the associated revenues had steadily declined in Britain. Market research by the ECB suggested that a shorter, more entertaining version of cricket might appeal to a broader audience. • Twenty20 cricket was positioned as a “perfect blend of sports and entertainment.” • It featured loud music, dancers, cheerleaders, and wired-up players providing commentary on the game as it was being played. • Spectators enjoyed being able to watch a complete game in three or four hours. • By 2005 the Twenty20 format had gained a reasonable level of popularity in most major cricket playing nations. India remained an exception; its national team had played no Twenty20 international matches. • It was also believed that more cricket, even if it could be fit in, would increase the risk of injuries to already overworked players, and create a situation in which too much live cricket was broadcast on television, leading to possible loss of interest in the sport. • Another reason was that the BCCI was comfortable with the money and clout it earned from one-day and Test cricket; each ODI, for example, fetched it around $7.5 million in television revenue. Thus there appeared to be no compelling reason to introduce an unproven format that could only cannibalize ODIs and might bring in less media revenue per game due to its shorter duration. The BCCI therefore took a wait-and-see attitude. • Ayaz Memon, an editor at DNA, a Mumbai newspaper. “The game has found favor across age groups, and more significantly, across genders. It could even emerge as a potent challenge to Bollywood, because it lasts just about three hours. • In India, cricket audiences have historically been devoted fans of their national cricket teams. Simply put, national teams have been the best available product. Many Indian sports authorities believe that Indians view in cricket a way for their country to compete with the nations of the world in something approaching parity; Indian children dream of playing for their country, not for their states or clubs. • In Modi’s own estimation, “As far as entertainment was concerned, only two things mattered to Indians: Bollywood and cricket.” In 2007 Bollywood, the Indian film industry, was poised for dramatic growth....
Please join StudyMode to read the full document