Ipl and Business
The Premier League is generally considered to be the highest-profile showcase in the world for Twenty20 (T20) cricket, the shortest form of professional cricket with just 20 overs per innings, but the IPL is perhaps as well known for its commercial success as for the cricket played - during the sixth IPL season, in 2013, its brand value was estimated to be around US$2.99 billon. Live rights to the event are syndicated around the globe, and in 2010, the IPL became the first sporting event to be broadcast live on YouTube. In 2012 the naming rights for the series was awarded to Pepsi. Two eligible bids were received, with Pepsi winning over Airtel with a bid of 396.8 crores. However, the league has been the subject of several controversies where allegations of cricket betting, money laundering and spot fixing were witnessed.
The IPL is a Twenty20 cricket tournament which was inaugurated in 2008. Twenty20 cricket was first introduced at a competitive level by the England and Wales cricket board in 2003 but the Indian Premier League is largely credited with being the institution that projected the format of the game onto the world stage.
The Indian Premier League was initiated by the Board of Control for Cricket in India (BCCI) and has been an enormous success. The annual tournament, played in the months of April and May has gone from strength to strength and is largely viewed as being the 'riches, tournament in