Iphone App Marketing

Topics: App Store, Apple Inc., IPhone OS Pages: 1 (338 words) Published: January 18, 2013
1. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app. 2. Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater. 3. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign. 4. Add new features to your app over time. Feature upgrades to provide new PR opportunities. 5. Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page. 6. Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it? 7. Aim to make the “What's Hot” or “Staff Favorites” lists at the Apple App Store. 8. Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers. 9. Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app. 10. Pursue collaboration opportunities with authors, public speakers, and people of influence. 11. Create a monthly newsletter for an email blast and prominently mention your app in each issue. 12. Create promotional items to promote your app. Use this method only if you have a strong icon and logo. 13. Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website. 14. Send a letter to the editor about how your app helped someone or could help a community group. 15. Use press releases and online distributions to announce an anniversary of your company. 16. Host a training workshop for app developers and make sure your app is used prominently in...
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