On July 26, a class-action lawsuit was filed against Apple over the iPhone battery. According to the lawsuit, Apple did not disclose that the batteries of the iPhone were not user-replaceable. Apple faces criticism because it did not disclose the actual cost and inconvenience of replacing the battery until three days after the iPhone's release. Also the lawsuit alleges that the battery can be charged only 300 to 400 times. This means that the battery needs to be replaced approximately every year. The iPhone's battery is encased in the phone and can be removed only by Apple, which will replace the battery for about $85.95, including shipping and handling. Furthermore, when a battery needs to be replaced, the customer will be without a phone for several days unless the customer pays $29.95 for a loaner phone. Lastly, the plaintiff alleges that the battery information was difficult to find on Apple's website. In sum, the fact that Apple did not immediately communicate the exact cost of replacing the battery, along with the fact that the iPhone battery is not replaceable by users, has generated an outrage among iPhone users.
The first ethical dilemma is related to the fact that Apple directly sells the iPhone to customers, which means that no retailers can buy the iPhone in bulk. Consequently, whatever price Apple sets becomes the market price. Apple can easily control the iPhone price by controlling its availability. Unlike rebates or discounts available with other mobile