Iphone

Topics: Apple Inc., IPhone, IPod Pages: 4 (1926 words) Published: October 9, 2014
The Iphone Functions As A Camera Phone Marketing
Essay
ukessays.com /essays/marketing/the-iphone-functions-as-a-camera-phone-marketing-essay.php Apple Inc designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. Apple’s products and services include the Mac line of desktop and portable computers, iPhone, the iPod line of portable digital music and video players, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X operating system, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings.

The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with e-mail, web browsing, and Wi-Fi connectivity) — using the phone's multi-touch screen to provide a virtual keyboard in lieu of a physical keyboard. The first-generation phone was quad-band GSM with EDGE; the second generation phone added UMTS with 3.6 Mbps HSDPA; the third generation adds support for 7.2 Mbps HSDPA downloading but remains limited to 384 Kbps uploading as Apple had not implemented the HSPA protocol (Wikipedia, 2009)

Apple has managed to create a Macintosh computer with mobile phone capabilities, bundled within an Internet enabled PDA and an iPod body, which is the iPhone. The Apple iPhone is an elegantly designed information communicator forged from steel and silicon that runs pioneering software under Apple’s OS X in a Unix Kernel.

There are some characteristics that make iPhone highly differentiate from its competitors (such as RIM Blackberry products, Nokia’s products, Sony’s products, HTC’s products and so forth): The iPhone has an innovative multi-touch screen display that that is patented and unmatched by any...
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