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Investor’s Attitude Towards Uti Mutual Funds

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Investor’s Attitude Towards Uti Mutual Funds
INVESTOR’S ATTITUDE TOWARDS UTI MUTUAL FUNDS (With Special Reference to UTI MUTUAL FUNDS Ltd., COONOOR)

A MAJOR PROJECT REPORT

INVESTOR’S ATTITUDE TOWARDS UTI MUTUAL FUNDS

(With Special Reference to UTI MUTUAL FUNDS Ltd., COONOOR)

SYNOPSIS

MUTUAL FUNDS ARE SEEMINGLY THE EASIEST AND THE LEAST STRESSFUL WAY TO INVEST IN THE STOCK MARKET. QUIET A LARGE AMOUNT OF MONEY HAS BEEN INVESTED IN MUTUAL FUNDS DURING THE PAST FEW YEARS. ANY INVESTOR WOULD LIKE TO INVEST IN A REPUTED MUTUAL FUND ORGANIZATION. UTI IS ONE SUCH ORGANIZATION THAT PROVIDES A BETTER OVERVIEW OF THE MUTUAL FUND INDUSTRY. UNDERSTANDING THE ATTITUDE OF INVESTORS ON THEIR INVESTMENT WOULD HELP THE COMPANY TO INCREASE THEIR PROFITS. IN UTI THEY BELIEVE THAT THE INVESTORS ATTITUDE WOULD RESULT IN PROFITS. The research was done on the topic “Investors Attitude towards UTI Mutual Funds”. The study aims at analysing the attitude of the investors towards UTI Mutual Funds. The data was collected with the help of a questionnaire. The sample size considered for the study was 100 wherein all the samples were investors of UTI Mutual Funds in Coonoor. The tools used for the analysis include Percentage Analysis and Mean Score Values. The analysis was divided into 2 phases which are Personal Factors and Investment Factors. The study revealed that the investors have a positive attitude towards their investments in UTI Mutual Funds. The investors mainly look into the returns earned from the investment. It was found that the awareness towards the risk related to the investment was relatively low. Based on the analysis Suggestions for improvement are provided.

CONTENTS

|CHAPTER NO. |PARTICULARS |P.NO |
| |List of Tables | |
| |List of Charts


References: 16. http://www.moneycontrol.com/mccode/news/article/news_article.php?autono=160578 (SIP: Why is it good for you? Published on Thu, Jan 27, 2005 at 11:27, Updated at Tue, Feb 01, 2005 at 11:21 Source: Moneycontrol.com) 17 21. Akhilesh Mishra, Mutual funds is the better investment plan, 2008, http://www.scribd.com/doc/13246827/PROJECT-ON-MUTUAL-FUND-AKHILESH-MISHRA 22
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