Investigation into Entertainment at Ubar, Macquarie University

Powerful Essays
MKTG202 Marketing Research Progress Report A

MKTG202 MARKETING RESEARCH PROGRESS REPORT A

Investigation into Entertainment at Ubar, Macquarie University.

ABSTRACT: The Macquarie Ubar provides students with a place to relax, socialize, and catch up with friends during their free time at university. Throughout the week the venue hosts pool competitions, bingo, and trivia nights, yet after discussion with Ubar management, the venue seems to be experiencing a low amount of attendees to these events. The decision to be made by Ubar Management as a result of the marketing research is whether or not to introduce more entertainment or to change the current entertainment offered to students during the day at Ubar. The in-­‐depth interviews carried out revealed detailed information about current and potential patrons of the Ubar including demographics, habits, preferences and opinions in regards to entertainment and Ubar.

Entertainment at Ubar, Macquarie University

MKTG202 Marketing Research Progress Report A

Table of Contents 1. BACKGROUND

You May Also Find These Documents Helpful

  • Powerful Essays

    Macquarie Bank

    • 6089 Words
    • 25 Pages

    Introduction Macquarie Bank has been recognised as one of the most prestigious banks in Australia and around the world. Macquarie was established in Australia in 1969, it began operations in Sydney in January 1970 with only three staff. Macquarie Bank first opened its doors for business on 1 March 1985 with a retail branch in Sydney. Today, Macquarie Bank operates in a range of investment banking, commercial banking and selected retail financial services markets both in Australia and overseas…

    • 6089 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    macquarie accg315

    • 296 Words
    • 2 Pages

    Business factor Explanation of impact Account balance Major expansion Inventory potentially overstated as possibly recorded at more than net realizable value Overstated inventory account Poor ski environment Economic downturns can create circumstances that require write-offs of receivables or inventory, thus accounts receivable could be potentially overstated. Overstated receivable account Poor internal control Potential for misappropriation of assets. Overstated current asset. Government policies…

    • 296 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    ENTERTAINMENT is an action, event or activity that aims to amuse and interest an audience of one or more people. It is the audience that turns a private recreation orleisure activity into entertainment. The audience may have a passive role, as in the case of persons watching a play, opera, television show or film; or the audience role may be active, as in the case of games. Entertainment can be public or private, involving formal, scripted performance, as in the case of theatre or concerts;…

    • 1159 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Entertainment

    • 1441 Words
    • 6 Pages

    Ethical Issues of Internet Privacy Internet privacy is a major concern of today. Privacy over the Internet has raised certain ethical issues, which need to be dealt with. While catering to the privacy needs of the Internet users, we need to implement certain ethics. For more on the ethical issues of Internet privacy, read on... Privacy is a status wherein an individual can work on his/her information in seclusion, resulting in a selective revelation of one's identity and information. Privacy can…

    • 1441 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Entertainment

    • 985 Words
    • 4 Pages

    Yo Yo Honey singh in Mithibai Collage The most awaited Event of the season for Mithibai-ites took place in JRM (Jashoda Rang Mandir) on 4th December 2012. Yo Yo Honey Singh, whose concert in Mumbai was hosted by Morellato Time by Gitanjali Lifestyle, set the stage on fire as he launched his new album Satan. Yo Yo Honey singh also known as YO YO! Among his fan is a Punjabi rapper and a music producer. Yo Yo honey singh’s live concert along with Aalfaz, Mafia mundeer and Dj RINK was able to pull…

    • 985 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Investigation

    • 276 Words
    • 2 Pages

    During an undercover investigation, Officer Cline witnessed Defendant #1 purchase a bag of what appeared to be marijuana and LSD. When Officer Cline approached the dealer (Defendant #2), he was given a similar bag. Following the purchase, officers approached and arrested both defendants on narcotics violations. Forensic tests later revealed that the contents of the bag were nothing more than honey and dried leaf matter and rolling paper coated with lime extract. The defense attorneys for both defendants…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Entertainment Industry

    • 1191 Words
    • 5 Pages

    1. ENTERTAINMENT INDUSTRY • 2. INTRODUCTION The story of single-screen theatre has reached its sad end in India. Multi-screen theaters have opened new vistas for the entertainment industry. After the entry of corporate titans like Reliance, the scenario of entertainment services has become more professional than ever. These theaters have changed the entire movie-going experience. • 3. Multiplexes currently constitute 4-5 % of the 12,900 screens in India, the industry has a long way to go. This…

    • 1191 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Entertainments Habits

    • 1481 Words
    • 6 Pages

    Introduction Entertainment activities are a very important part in our life. Today, students have a lot of work to do,and some even have a part-time job. Consequently, entertainment activities could help them to find a balance between hard work and life. Especially, overseas students, when they come to a new country, face a different environment and a new culture, have to relax their body and mind from fast-paced life. The purpose of this research was to determine the entertainment habits…

    • 1481 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Entertainment Center

    • 6031 Words
    • 25 Pages

    of adding a major entertainment center to a shopping mall has been gaining popularity over the past few years. Several of these so called 'mega-malls ' have been constructed in various regions of the country, with substantial square footage allocated to large-scale entertainment centers. The first major entertainment mall was probably the West Edmonton Mall in Alberta, Canada, which came complete with a full amusement park and indoor surfing. Some of the largest U.S. entertainment malls now include…

    • 6031 Words
    • 25 Pages
    Good Essays
  • Powerful Essays

    Arts and Entertainment

    • 1782 Words
    • 8 Pages

    ARTS AND ENTERTAINMENT: Art is that three-letter word which encompasses literally everything around us. The world we live in and everything in it that spells beauty, creativity and innovation, is a piece of art. The world itself is God's creation, a piece of His art. We human beings, and everything 'living' are God's masterpieces, His works of art. And then there are miracles man created... his works of art. Forms of art are many...music, dance, drama, painting, pottery... and the list just goes…

    • 1782 Words
    • 8 Pages
    Powerful Essays