Investigation 2

As far as running a nursery goes, there is always going to be competition and parents will never settle for second best because they want peace of mind in the hours their child is at nursery. This means, compared to other entrepreneurs, you will have a more challenging job because in order to be successful. The service you are planning on providing is has already been proven to work and you will need to take an open aproach when planning what your nursery will be like. You will have to offer a top class service from day one. This means that any mistakes you make in the opening months as that could close be costly and in the worst case, close the business. You will need to spend many months gathering market research in order to have the most successful start.
These are the things you must think about: (see figure 1)
Surveys (Face-to-face and online)
Observations
Internet research
Focus Groups
All of these (in figure 1) will be helpful to you at certain points although not all are worth doing in a lot of detail. This might be because of cost, time, effort or availability. I will now brake them down to show you what they include Surveys:
Surveys are a great way of finding out what people want when considering businesses, not least your new nursery that you must know whether or not people will want to use it in the future.
There are a whole range of surveys you can create:
Qualitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Quantitative research is explaining particular data by collecting numerical data that are analysed using mathematically based methods. Quantitative is much more specific than Qualitative but often is not necessary and takes up more time.
Here are examples of them both when looking at surveys:
Qualitative:
Focus