Inventions In The 1930's

Ever heard of waist high pants, or maybe you heard of the infamous trench coats, probably not, these designs might be called ancient or retro, but most of them just blend into the fashion of the current generation or they have faded away. Most likely, these terms haven’t even been heard since the late 1960’s, or maybe even the 70s, the point is both of those terms were popular fashions in the 30s, these terms were known all over America and most likely owned by most of the male population. Boys tended to sport things that were more durable or whatever their family could provide for them, which tended to be a button up shirt and shorts that went up to the waist. The fashion in the 1930s was actually quite interesting, the style and the designs
The zipper was actually invented in the 1930s as hard as it is to believe, “{t}he zipper made more popular by a designer named Schiaparelli in the year 1933.”(1930’s Fashions including prices). The zippers are something that the current generation uses a lot in designs, without this invention pants wouldn’t be the same today. A zipper is a machine made up of two flexible strips of metal or plastic with the potential to be interlocked if pulled up. The zipper helps keeps pants from falling down the wearer’s waist, furthermore, they helped the button of the pants, by telling which waist size is ok. Inventions weren’t the only thing in the 30s that stood out, in fact, there was also styles that were used in
It was the “beginning of Hollywood’s Golden Age in the 1930s” (Esquevin). Hollywood had been around before, however, it wasn’t really popular with communities until the 30s. Hollywood’s golden age allowed there to be a new movie marketing system, since “marketing was already an old trade, but one of its newest tools was selling the movies based on the fashions that would be worn by the stars that appeared in them.”(Esquevin). Stars were the new voice for movie advertising in the 30s, movies helped show off a designer’s clothes, when they were out in public, as a result this made the public want to buy the designer’s clothes if they liked the actor. The designers would also sponsor movies, allowing them to make all the clothes that were going to be shown in a movie. Granted, the designer would get his fair share by having “bragging rights”, allowing for him to commence marketing copy of clothes from the movie. Comic books had a big impact on trends in the 30s as well, in fact, superhero’s had an effect on the way customers viewed body structure. Most men aspired to have the superhero look especially the one known as, “Superman, alias Clark Kent, was a character built on strength and hyper masculine.”(Fashionisto). Superman’s brought a new look most men wanted to try on, just like other superheroes, however, superman was different than any