Timothy Heinze
MKGT 371 section 3
10/9/14
Intuit Target Job Market
The current target market for Intuit employees are recently graduated college students. Students go work for places like Intuit because they do a good amount of hiring straight from college campuses, and these college students are eager to start working a real job that isn’t minimum wage, or physical labor.
There are also great internship programs, which offer extensive training to jump-start your career development, responsibility with essential work assignments, as well as a great networking experience.
Some of the personal characteristics, or psychographics, of the target market are:
-Outgoing personality
-Agreeable and conscientious
-Values hard work and discipline
-Interested in participating in extracurricular and social events
-Business oriented
-Values relationships and making connections
-Competitive
Intuit is constantly looking for young ambitious college student that desire promotion and possible future work in the business. Great target markets for Intuit are recently graduated college students. There are multiple reasons for this; first they are fresh out of school meaning they are easier to manage. They are full of new knowledge with a drive to get a solid job. Another would be that they have the ability to navigate through new technology easily. The Demographics for our target market would be a college student that has the ability to multi-task, independent and self motived, and located near/or willing to move near their location of business. Although self-motivation is looked highly upon, once must be able to work with people and adapt to stations.
You May Also Find These Documents Helpful
-
C. Target Market Growth: College students continue to grow at a steady pace, at nearly 13%, Business workers continue to add value and growing at 5%, Seniors are becoming an important part of consumers, growing at almost 2%. Therefore, college students represent the most lucrative opportunity.…
- 1540 Words
- 7 Pages
Powerful Essays -
Sprint continues to offer and utilize a range of training programs meant to build new skills, enhance existing ones, and to develop a company of individuals working together toward a common goal. For two consecutive years, Training Magazine has ranked Sprint number three in its annual ranking of top 100 employee developers (Sprint, 2011). In addition, the Educational Assistance Program allows Sprint employees to advance their careers by helping fund continuing course work toward secondary education, bachelor, or graduate degrees.…
- 2463 Words
- 10 Pages
Powerful Essays -
Make an internship part of your college career. Internships offer a chance to learn hands-on skills and can also provide a glimpse of what you accomplish after you graduate. You might even become hired by your internship. Your college has a career center that can help you find an internship, as well.…
- 392 Words
- 2 Pages
Satisfactory Essays -
In other ways, an organization provides hands-on learning experience which provides an opportunity to apply the knowledge and skills an intern has acquired during the classroom learning. The mutual benefits of two different parts provide an opportunity to benefit each other. The intern learns how to apply a classroom knowledge into a practical one, and an organization also benefit from assigning a project to the intern and gets the project done by the end of the internship…
- 1125 Words
- 5 Pages
Good Essays -
The case study of Arizona soccer camp is focusing on the impact , effects and popularity of the game soccer in the country of United States of America , this study is important for Alan Meeder and Ron Walters two entrepreneurs determined to open a soccer camp for children as a business set up in the area of Phoenix at the Maricopa County, Arizona in the year 1979.Soccer as a sport in the united states underwent various cycles in the past, starting from the late 1800s and early part of 1900s and 2000s a decline in the popularity for the sport was seen ,and the sport gained popularity in the 1960's and in the recent years. This increasing development of soccer created business opportunity for the investor by way of teaching soccer skills to successful players on amateur and professional levels and to provide a beneficial social experience for children between the ages of eight and sixteen (inclusive) living in Maricopa County, Arizona. The case study reflects the sport of soccer was not popular in the American culture and the people of America were not very supportive of the game soccer. In order to initiate a business set up ,the two entrepreneurs in their analysis considered the factors essential in the external and the internal environment and did the SWOT analysis with each of the factors affecting the internal and external environment. The Leisure industry , Market , Customer and the competition were taken…
- 2885 Words
- 12 Pages
Good Essays -
The brief should be a concise document that answers these questions. This will help guide the creative team that will formulate the IMC campaign.…
- 306 Words
- 2 Pages
Satisfactory Essays -
The ideal political climate for a multinational firm is a stable, friendly government. Because foreign businesses are judged by standards as variable as there are nations, the stability and friendliness of the government in each country must be assessed as an ongoing business practice.…
- 3534 Words
- 15 Pages
Good Essays -
4. Kosteecka,G (2012) Market King, Insider Secrets to Becoming the king or Queen of your Sales and Marketing Empire@ 2012 DTP…
- 3275 Words
- 14 Pages
Powerful Essays -
succeed in the competitive workforce of today. The internship program, which will help prepare young…
- 1193 Words
- 11 Pages
Powerful Essays -
The target market is something the team struggles with throughout the case. The students (Henry and Dana) believe the ideal market is the education market (i.e. elementary school aged children), however the founders believed they should be going after the entertainment market (i.e. junior high and above). Both have sound reasoning for their opinions; however I tend to side with the students that the best approach in the beginning would be to go after the education market because of the inherent benefits available. I will be answering the questions based on the standpoint their target market is the education market.…
- 4586 Words
- 19 Pages
Powerful Essays -
The past few summers, my parents have made it a point to let me intern at a certain place to widen my knowledge, and to learn about practical things in life. This summer, I had my internship in Congress.…
- 276 Words
- 2 Pages
Satisfactory Essays -
The job training offered would help me prepare for the work force. The program would show how to do things, such as making a resume, and show me basic skills that would be helpful in the adult world. The program also helps with getting a paid internship. The basic skills they teach me would help with multiple situations that I would be grateful for allowing me to then get a job and support myself on my own.…
- 453 Words
- 2 Pages
Satisfactory Essays -
In today’s business world, the value and importance of customers is not something that should be set aside by companies. In determining a target market you must determine if your product is international or national in scope? Or is it more likely that you will sell it primarily in your own region or community (Mann, 2003)? In the case of an online MBA Program, the primary market is actually national and international. Students want to come to the United States from all over the world to go to school. And there is a market for students in the United States that want to go to school out of the country. The secondary market is local people who have families and don’t have time to go to a campus and go to class. Also the in this market is the working person who cannot go to campus because of work and want to further their…
- 1586 Words
- 7 Pages
Powerful Essays -
Apple interests me for interning or working for because Apple promised, “A job at Apple is unlike any other you’ve had. You’ll be challenged. You’ll be inspired. And you’ll be proud. Because whatever your job is here, you’ll be part of something big.” This quote inspired me, and I like to be challenged in a workplace. The culture of Apple has never been stronger. Innovation is deeply embedded in Apple’s culture. Apple speaks to me, because of the boldness, ambition, belief there are not limits, a desire to make the very best products in the world. It is the strongest company ever.…
- 1394 Words
- 6 Pages
Good Essays -
Demographic trends in current U.S are part of the sociocultural aspect of the societal environment. Even though the world’s population is growing, not all regions will grow equally. Most of the growth will be in the developing nations. The population of the developed nations will fall. Developing nations will continue to have more young than old people, but it will be the reverse in the industrialized nations. Apple’s products users are mainly young people. The demographic bulge in the U.S. population caused by the baby boom in the 1950s continues to affect market demand in many industries. This group of 77million people now in their 50s to 60s the largest age group in all developed nations. Hopefully Apple can find opportunities to offer products or services to…
- 1702 Words
- 7 Pages
Powerful Essays