Introduction to Visual Communication

Topics: Pictogram, Writing, Writing system Pages: 4 (1322 words) Published: August 25, 2013
Visual Communication is the communication by presenting ideas, feelings,thoughts,information in a visual form.It includes art, signs ,typography, photography etc. The primary tool by which man has visualised ideas is through the usage of writing and, by extension, type: Writing/type is the visual manifestation of the spoken word. And words are what we communicate with. Thus it is no overstatement when we say that type is the essence of visual communication and by extension of visual communication design. Type, where it is present, is simply the single most important element that you put on a page, since it inherently carries the essence of communication and communication is what our subject of study as graphic/multimedia designers is all about. Thus, the history of visual communication, i.e. the history of the visualisation of the spoken word, will largely follow the development of typographic systems, with a special focus on the Latin typographic system, given that this is the one that we are operating under. Although the primary focus will be on typographic elements and methodologies, the course will, of course, also cover pictorial aspects of visual communication, such as illustration, illumination, photography, shapes, colour etc as and where they pertain to the essence of the subject. The History of Communication already started before centuries. Men used various modes to communicate their ideas and thoughts. Human communication was revolutionized with speech approximately 100,000 years ago. Symbols were developed about 30,000 years ago, and writing in the past few centuries.

Speech when occasionally appears to be unable to express or communicate the intended idea or concept, when modified or made different from the conventional or common ways can do a great amount of difference, both in the range at which people could communicate and at the easy understanding of the...
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