introduction to online ordering system
Chapter 2: Review of Related Literature and Studies
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
For further understanding of the study, the researchers made use of different reading materials related to the online system. These materials such as books, magazines, newspapers, thesis and other web articles are essential in broadening the knowledge of the researchers. These will also guide the researchers to achieve their target objectives by getting ideas on other related studies and make improvements as possible. The information gathered by the researchers focuses on the development of e-commerce or online marketing and its advantages to the economy, consumers and businesses. Security measurement information in terms of payment and customer’s privacy to be considered in developing an online system are also obtained. The researchers also sum up the different techniques on how to gain web visitors and eventually convince them to purchase the products based on some surveys gathered by the past studies. Some of the programming background skills needed to create a website is also being discussed to further understand why the researchers chose PHP5 as front end and MySQL as backend of the proposed system.
27 Review of Related Literature This review consists of books, articles, documents that focus on the same subject matter or other concepts of the study.
Foreign The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web have become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). This E-commerce is sited as any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact (Aldin, Brehmer & Johansson, 2004). This has transformed the
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
For further understanding of the study, the researchers made use of different reading materials related to the online system. These materials such as books, magazines, newspapers, thesis and other web articles are essential in broadening the knowledge of the researchers. These will also guide the researchers to achieve their target objectives by getting ideas on other related studies and make improvements as possible. The information gathered by the researchers focuses on the development of e-commerce or online marketing and its advantages to the economy, consumers and businesses. Security measurement information in terms of payment and customer’s privacy to be considered in developing an online system are also obtained. The researchers also sum up the different techniques on how to gain web visitors and eventually convince them to purchase the products based on some surveys gathered by the past studies. Some of the programming background skills needed to create a website is also being discussed to further understand why the researchers chose PHP5 as front end and MySQL as backend of the proposed system.
27 Review of Related Literature This review consists of books, articles, documents that focus on the same subject matter or other concepts of the study.
Foreign The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web have become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). This E-commerce is sited as any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact (Aldin, Brehmer & Johansson, 2004). This has transformed the