Introduction to Mass Communication Assignment
Analysis the IKEA advertisement on the TODAY newspaper.
Introduction
IKEA is an internationally known home furnishing retailer. It was founded in 1943, when Ingvar Kamprad is 17 years old, his father gave him a graduation gift, to help him create his own company. In 1978, IKEA to enter the Asia’s market, Singapore is the first station, develop to today it is the world's largest furniture retailer. At IKEA, their vision is to create a better everyday life for the many people. Business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
This advertisement is about the a kitchen activities organized by IKEA Singapore, concept is “Keep the relationship”, IKEA believe relationships are meant to last, that is why IKEA kitchens are guaranteed for 25 years. IKEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards.
Target Audience
The advertisement targets people of two different class groups, the first group are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in IKEA kitchen products.
The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because IKEA has more than 3,000 design solutions.
Message
Through sentences on the advertisement, IKEA use the sentences to introduce this activity, how to join this activity and awards. They use a very emotional and skeptical sentence as begin, “We believe relationships are meant to last”, I think the IKEA want to say, in today's society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a
Introduction
IKEA is an internationally known home furnishing retailer. It was founded in 1943, when Ingvar Kamprad is 17 years old, his father gave him a graduation gift, to help him create his own company. In 1978, IKEA to enter the Asia’s market, Singapore is the first station, develop to today it is the world's largest furniture retailer. At IKEA, their vision is to create a better everyday life for the many people. Business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
This advertisement is about the a kitchen activities organized by IKEA Singapore, concept is “Keep the relationship”, IKEA believe relationships are meant to last, that is why IKEA kitchens are guaranteed for 25 years. IKEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards.
Target Audience
The advertisement targets people of two different class groups, the first group are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in IKEA kitchen products.
The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because IKEA has more than 3,000 design solutions.
Message
Through sentences on the advertisement, IKEA use the sentences to introduce this activity, how to join this activity and awards. They use a very emotional and skeptical sentence as begin, “We believe relationships are meant to last”, I think the IKEA want to say, in today's society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a