Introduction To Marketing Simulation Paper

NORTHEASTERN UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
INTRODUCTION TO MARKETING
MKTG 2201 Fall 2014, Section 1, 4:35-5:40 pm
022 International VillageINSTRUCTOR: Jeffrey Sieloff
OFFICE: 202 Hayden Hall
HOURS: 3-4pm M,W,Th and by appointment
PHONE: [phone]
EMAIL: [e-mail] PREREQUISITES:UG ACCT 1201 [can be taking concurrently] and Sophomore standing.
TEXT:
Introduction to Marketing [MKTG 2201Custom Edition]. Note that purchasing the paper edition also gives you an access code to the online edition. The custom text is a combination of Marketing: Real People, Real Choices, 7th Ed. By Solomon, Marshall and Stuart and Marketing, An Introduction,11th Ed. by Armstrong and Kotler. ISBN 10: 1-256-76448-5
COURSE OBJECTIVES and GOALS:
The purpose of this class is to provide an introduction and overview to the basic concepts used today in Marketing. You will apply the text and class knowledge through exercises, written assignments, presentations and/or projects. We will explore how marketing can be useful in our everyday lives, making us more knowledgeable consumers. In keeping with Northeastern's Practice-Oriented Mission, our focus will be on “real world” examples and applications. We will focus on how people and organizations create value for one another through exchanges – i.e., through marketing
The goals of this course are:
To gain exposure to fundamental marketing concepts, theories, principles and terminology of marketing.
To identify the role of marketing in business organizations and in the global marketplace
To function as a more informed consumer by recognizing the marketing forces at work in the consumer purchase decision
While sources of academic support are available through www.advising.neu.edu, you can also get in touch with me if you have any questions regarding assignments. You can also contact me just to talk. If you have problems (particularly with the written and oral assignments), tutorial help as well as English Language help/editing is available through the following resources:
English Language Center- 406 Ell, x2455
International Student Center- 403 Ell, x3451
Disabilities Resource Center- 20 Dodge, x2675
Integrity:
Students are expected to adhere to the highest ethical standards. Honesty and integrity are key elements of good marketing, and specifically detailed in the American Marketing Association’s marketing code of ethics. Northeastern University is similarly committed to the principles of intellectual honesty and integrity. The official policy is available at http://www.northeastern.edu/osccr/academichonesty.html. Work assigned as independent will be done solely by each student.
Plagiarism is the theft of ideas from others. If it did not originate from your brain, you must cite the source. Students should be aware that any of the following oversights (intentional or not) constitute