Introduction to Marketing
Introduction to Marketing
Assignment
Markéta Vlčková
Preparatory stage
Satisfying - Marketing is about satisfying customers with selling quality products or services for a good price.
Identifying - Through identifying for example by observation, it is then possible for a company to understand customers needs better than competitors do and to deliver more value. Anticipating - Anticipate/expect revenue. Needs and wants - Need = State of felt deprivation including physical (ex.: food, clothing, shelter, safety) social (ex.: belonging, affection) and individual needs (ex.: learning). Want = Form that a human need takes, as shaped by culture and individual personality. Needs & wants are fulfilled through a arketing offering products, services and experiences. |
Limitations and contraints on marketing activities - Consumer law: consumer protection law. Business must keep up to date with changes. the Data Protection Act (1998) is a good example of a law that has a number of implications for market researchers collecting and holding personal data.. For instance, researchers must ensure that the data they obtain is kept secure, is only used for lawful purposes and is only kept for as long as it is necessary. Durability of the products. Pressure groups.
Social, legal, ethical, environmental standards of practice
TASK A
Report to Your mentor how marketing is used to market products in organisations.
a) Penny Market is large chain of discount stores through the Czech Republic. The supermarket is mostly concentrated on satisfying customers needs with low prices and discounts, but still with a quality of their goods and services. Their marketing concept is to make customers contented with all the products, which makes the business more efficient and saves money, because they do not concentrate on product which customers would not buy. There are loads of Penny Markets throughout the Czech Republic situated
Assignment
Markéta Vlčková
Preparatory stage
Satisfying - Marketing is about satisfying customers with selling quality products or services for a good price.
Identifying - Through identifying for example by observation, it is then possible for a company to understand customers needs better than competitors do and to deliver more value. Anticipating - Anticipate/expect revenue. Needs and wants - Need = State of felt deprivation including physical (ex.: food, clothing, shelter, safety) social (ex.: belonging, affection) and individual needs (ex.: learning). Want = Form that a human need takes, as shaped by culture and individual personality. Needs & wants are fulfilled through a arketing offering products, services and experiences. |
Limitations and contraints on marketing activities - Consumer law: consumer protection law. Business must keep up to date with changes. the Data Protection Act (1998) is a good example of a law that has a number of implications for market researchers collecting and holding personal data.. For instance, researchers must ensure that the data they obtain is kept secure, is only used for lawful purposes and is only kept for as long as it is necessary. Durability of the products. Pressure groups.
Social, legal, ethical, environmental standards of practice
TASK A
Report to Your mentor how marketing is used to market products in organisations.
a) Penny Market is large chain of discount stores through the Czech Republic. The supermarket is mostly concentrated on satisfying customers needs with low prices and discounts, but still with a quality of their goods and services. Their marketing concept is to make customers contented with all the products, which makes the business more efficient and saves money, because they do not concentrate on product which customers would not buy. There are loads of Penny Markets throughout the Czech Republic situated