Introduction to Management

Topics: LVMH, Richemont, Louis Vuitton Pages: 14 (1441 words) Published: July 19, 2014
Introduction to Management Assignment

Mio Linggo Pratama Haloho

CT0200684

FTDipcom(BA)-16

Table Content
1. Introdcution 3
2. Company Background 4 3. Country Background 5 4. SWOT Analysis

4.1 Strength 6
4.2 Weaknesses 6
4.3 Opportunities 6
4.4 Threats 6 5. Pest analysis
5.1 Political and Legal 7
5.2 Economic 7
5.3 Socio-cultural 7
5.4 Technological8
6. Porter’s analysis
6.1 Threats of New Entrants9
6.2 Bargaining Powers of Suppliers9
6.3 Bargaining Powers of Customers9
6.4 Threats of Substituted Products10
6.5 Competitive Rivalry10
7. Recommendations11
8. Conclusions12

Reference list

1. Introduction

This report will discuss about company background, country background, SWOT analysis, Pest analysis, Porter’s analysis and give recommendations. At this report the brand chosen is Louis Vuitton. Louis Vuitton Mattenier also known as Louis Vuitton and shorten to LV. The Louis Vuitton label was founded by Vuitton in 1854 on Rue Nueve Des Capucines in Paris, France. As well as the headquarters its self which located in Paris. Louis Vuitton is French house fashion design at that time which becoming one of the world’s valuable brand with 40% profitable (Constant, 2012).

2. Company Background
Louis Vuitton is one of the most valuable’s brand in its category which is Luxury in goods. Its products includes of leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of people adorned with the LV monogram which designed by well known designer and easily noticeable with simple live style as the idea. Louis Vuitton with a brand Value of $28.4 Billions in USD with a sales of $9.4 Billions (Reuters, 2013).

3. Country Background
Louis Vuitton headquarters is located in Paris, they had open many outlets all around the world and Singapore have 3 big outlets and the latest which located in Marina Bay Sands that open unique “island” store that will “float” on the water. Singapore it’s a developed country which also attract tourist from other countries to come to visit as a traveler as well as shopper. The three outlets can be found in Takashimaya, ION and Marina Bay sands.

4. SWOT Analysis
Swot analysis are the shorten words of Strength, Weaknesses, Opportunities and Threats. SWOT analysis are mainly used for a company to build their outlets/factory in overseas to extend their products and profits.

4.1 Strength
Brand Value ( the brand is one of the oldest fashion houses with more than 150 years) Easily recognizable (the logo and monogram)
The brand has it own outlets in most of the large shopping center. Well known Designer
Custom Tailored available for elite customers

4.2 Weakness
The Shops only available in exclusive stores making it difficult for developing countries The most expensive...
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