Introduction to Greggs

Topics: Greggs, Stottie cake Pages: 2 (440 words) Published: February 28, 2013
Greggs Plc.
Greggs is the leading bakery retailer in the UK. Greggs can be found on the UK's high streets, local shopping parades, and, increasingly, retail, industrial and business parks, airports, bus/rail interchanges, universities and other locations where people live, work, travel and spend their leisure time. Greggs is baker and a retailer, with ten regional bakeries supplying 1,671 shops; a central savoury production unit, making all savouries; and own fleet of 375 delivery vehicles, to ensure food is fresh each day for our customers.Greggs currently employ approximately 20,000 people and plan to add more new shops in the next few years, creating new retail jobs.

Company Values:
We will be enthusiastic and supportive in all that we do, open, honest and appreciative, treating everyone with fairness, consideration and respect.

Corporate Social Responsibility:
* 8,000 breakfasts served everyday in our breakfast clubs * A record £1 million raised for BBC Children In Need in 2011 * £650,000 donated to Greggs Foundation
* 35% reduction in salt and 17% reduction in fat in our core confectionery lines * Continued roll out of initiatives to help break the cycle of unemployment for marginalised groups in our communities

Vision and Purpose:
Our vision is to be Europe’s finest bakery-related retailer. Our purpose is growth and development of a thriving business, operating with integrity, for the benefit and enjoyment of our people, customers, shareholders and the wider community.

Offered Products:
Breakfast, sandwiches, savouries, bread, sweet, snacks, drinks, platters, pasta and salads.

Growth Strategy:
* Vertical Integration:
Greggs has its own bakery that supplies bread and ingredients to make fresh sandwiches in the shops everyday.

* New shop openings:
Greggs grows by opening more and more shops every year. They open about 90 shops every year and have a plan to open more 500...
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