Introduction of Sahara India Pariwar

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INTRODUCTION OF SAHARA INDIA PARIWAR

PROFILE OF THE COMPANY

A Home called “India”, a Family called “Sahara India Pariwar”

SAHARA INDIA PARIWAR

HISTORY:

Subroto Roy, is the head of the $10bn (£5.5bn) Sahara Group. Sahara Group has interests in banking, media and housing. Subroto Roy began his journey in 1978, when he founded Sahara in 1978 with three workers in the northern state of Uttar Pradesh as a small deposits Para-banking business. Today, the group has diversified into a giant business conglomerate with interests in housing, entertainment, media and aviation. Sahara Group is in entertainment and news television channels, a newspaper, and claims to own some 33,000 acres of real estate across India. It also sponsors the Indian cricket and hockey teams and intends to move into life insurance, housing finance, consumer products, sportswear, and healthcare. Sahara Group has come up with one of the most prestigious real estate projects in India, namely Aamby Valley Project. The project boasts some of the biggest name in Indian entertainment and sports arena as well as some former international Olympic medal winners as its brand ambassadors.

The story of Sahara India Pariwar is remarkable by any standard – a corporate fairy tale. In 1978, Subroto Roy, a man from a humble family with 15 dependents, founded a savings institution in Gorakhpur, a poor area in northern India. He had assets of £22.50, three co-workers and a single office. Today, 28 years later, Sahara India Pariwar is India’s largest privately owned company, with 32 subsidiaries. Its interests span finance, infrastructure, housing, tourism, hospitality, media, entertainment, consumer products, manufacturing, services and trading. It employs 910,000 people – more than any other Indian company apart from the state-owned Indian Railways – has assets of £5.68bn and 1,707 offices. Financial services are Sahara’s biggest division and flag bearer: one in every 17 Indians deposits money with the



Bibliography: 1. BOOKS/MAGAZINES: * Human Resource Management by L. M. Prasad * Human Resource Management by V.S.P.Rao * Research methodology by C.R. Kothari 2. WEBSITES: * http://www.sahara.co.in * http://www.sahara.org * http://www.google.com * http://www.google.images.com “SAHARA PRANAM”

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