Introduction of Lg

Good Essays
Topics: Marketing
ACKNOWLEDGEMENT

I wish to thank and express my gratitude to the management of LG ELECTRONICS INDIA LTD. for giving me permission and offering training facilities for my summer training & corporate exposure as an Integral part of my BBA curriculum. It is a great experience and pleasure for me to present this report on the practical training at LG products.

I sincere to acknowledge my indebtedness to Mr. marketing manager , for the generous and valuable guidance provided him to complete my assigned project on “customer perception against electronic market.”

I am also grateful to Mr. Branch manager and all members of the marketing department who gave me constant guidance & support to complete my assigned project.

I am also grateful to Mr. ROHAN LADDHA Area sales manager and all members of the marketing department who gave me constant guidance & support to complete my assigned project.
I also thankful to Mr. MANDAL DAMLE Logistic head for their help and support.

Finally , I am also thankful to those respondents directly and indirectly help me and who have spared their valuable time for me.

(Sandeep Kumar Sharma)

PREFACE

Marketing activities can be regarded as lifeblood of all business concern. In order to enhance the performance of marketing department and overall success of a business concern, study of consumer behavior and their satisfaction, sales and distribution channels, advertisement and competitive advantages. The performance of a company very much depends on marketing department. These activities are very much important for an organization
.
No study can be termed complete if there is no practical experience. Hence need for training has become a real necessity.



Bibliography: …………………………………………………...77 * CONCLUSION…………………………………………………………78 EXECUTIVE SUMMARY India being a second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India LG. SAMSUNG the two Korean companies has been maintaining the lead in industries with LG being leader in almost all the categories. The rural market is growing faster tan urban market, although the penetration level is much lower. The CTV segmentation is expected to the largest contributing segment to the overall growth the industries. The rising income levels double-income families and consumer awareness are the main growth drivers of the industries. Consumer perception major LG ELECTRONICS INDIA PVT. LTD. (LGEIL) will invest nearly Rs. 500 crore in India this year in research & development, brand-building and other marketing initiatives. The company, having a turnover of Rs. 9500 crore and market share of 26 percent, is investing Rs. 360 crore on brand building and other marketing initiatives and around Rs. 140 crore on research and development, besides launching new platforms in information technology and related areas.

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