Introduction of IKEA
IKEA is a privately held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer.
IKEA was founded in 1943. Currently, the company is owned by a Dutch-registered foundation that is believed to be controlled by the Kamprad family. IKEA is an acronym comprising the initials of the founder's name (IngvarKamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).
INGKA Holding B.V. is the parent company for all IKEA Group companies, including the industrial group Swedwood, which commissions the manufacturing of IKEA furniture coming from any manufacturer worldwide (outsourcing), the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding B.V. is wholly owned by Stichting INGKA Foundation, which is a non-profit foundation registered in Leiden, Netherlands. The logistics centre europe is located in Dortmund, Germany.
Inter IKEA Systems B.V. in Delft, also in the Netherlands, owns the IKEA concept and trademark, and there is a franchising agreement with every IKEA store in the world. The IKEA Group is the biggest franchisee of Inter IKEA Systems B.V. Inter IKEA Systems B.V. is not owned by INGKA Holding B.V., but by Inter IKEA Holding S.A. registered in Luxembourg, which in turn is part of Inter IKEA Holding registered in the Netherlands Antilles. The ownership of the holding companies has not been disclosed
| | |[pic] | |In Hong Kong, the IKEA business started as early as in 1975. Then in 1988 Jardine Pacific acquired the franchise. The acquisition of IKEA (Hong Kong) and IKEA (Taiwan) by | |The Dairy Farm Company Ltd in 2002 brought new opportunities for business growth. With the rich retailing experience and expertise of The Dairy Farm Company Ltd, and on the| |strength of the companies' histories, IKEA is ready to take off into an even brighter future. | |Today, we are one of the market leaders in home furnishing and lifestyle products. There are 3 IKEA stores in Hong Kong, giving a total retail area of 210,000 sq.ft., where| |you can find a huge variety of functionally designed items at low, low prices. By buying in larger volumes, we can lower the prices, so our customers can save even more. | |This web site gives you just a small glimpse of our exciting range - there is much more at our stores! Come and be inspired and give your home a facelift! | | |
Visual merchandising tips
Retail visual merchandising shares many of the same principles as advertising, graphic design, and interior design — the purpose of visual merchandising is to create a logical and visually pleasing environment that will grab attention and translate into increased sales. Visual merchandising basics are pretty easy to understand — a clean store, well lit, with merchandise displayed in neat groupings. But visual merchandising can delve deeper, focusing on the how your customers might think, feel and react to the environment that you've created. The following are a dozen tips for retail visual merchandising:...
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