1.1 COMPANY HISTORY/ BACKGROUND
Estée Lauder, the founder of the $8 billion company that bears her name, started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy, plus drive, creativity and passion, she literally changed the face of the cosmetics industry.
Born Josephine Esther Mentzer, Estée Lauder was raised in Queens, N.Y., by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation of her nickname, Esty. Her interest in beauty was sparked in high school when her Hungarian uncle came to live with her family and created velvety skin creams, first in the kitchen, then in a laboratory in a stable out back. Estée got her start selling skin care and makeup in beauty salons, demonstrating her products on women while they were sitting under hair dryers.
In 1946 she and her husband, Joseph Lauder, officially launched the Company and a year later got their first major order which is $800 worth of products from Saks Fifth Avenue. They first carried only four products which are Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil, and Skin Lotion. Two years later, they established their first department store account with Saks Fifth Avenue in New York. Estée Lauder Companies, is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.
Over time, five additional brands were developed internally. Aramis, a line of prestige fragrance and grooming products for men, was launched in 1964. Clinique, the first dermatologist-guided, allergy-tested, fragrance-free cosmetics brand, followed in 1968. Prescriptives, a color authority with an advanced collection of highly individualized products, was founded in 1979. Lab Series Skincare for Men, specializing in men's treatment, debuted in 1987. Origins, a plant-based line of skin care, makeup, bath or body and sensory therapy products, was introduced in 1990.
At June 30, 2012, Estѐe Lauder approximately have 38,500 full-time employees worldwide and approximately 500 employees for research and development in 5 principal facilities which are Melville, New York; Blaine, Minnesota; Oevel, Belgium; Ontario, Canada; and Shanghai, China. The company also has approximately 12 factories in 5 countries which are United States, Belgium, Switzerland, the United Kingdom, and Canada.
1.2 PRODUCTS AND SERVICES OFFERED
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin™ Labs, Grassroots™ Research Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna and AERIN Beauty. Estee Lauder brand products consist of skin care, makeup, fragrance and hair care products.
The Company’s range of skin care products addresses various skin care needs for women and men. These products include moisturizers, creams, lotions, serums, cleansers, sun screens and self-tanning products, a number of which are developed for use on particular areas of the body, such as the face or the hands or around the eyes.
The Company manufactures, markets and sells an array of makeup products, including lipsticks, lip glosses, mascaras, foundations, eye shadows, nail polishes and powders. Many of the products are offered in an array of shades and colors. It also sells related items, such as compacts, brushes and other makeup tools.
The Company offers a range of fragrance products for women and men. The fragrances are sold in various forms, including eau de parfum...
References: 1. History Estee Lauder Companies. Retrieved from http://www.elcompanies.com.my
2. Suellyali, (Jan, 2013). SWOT Analysis of Estee Lauder. Retrieved from http://www.studymode.com.my
3. HOOVERS A D&B COMPANY. The Estée Lauder Companies Inc. Competition. Retrieved from http://www.hoovers.com.my
4. Forbes, (2013, May). Estee Lauder Cos. Retrieved from www.forbes.com.my
5. Estee Lauder Companies, (2010, 2011, 2012). Annual Report. Retrieved from http://www.elcompanies.com.my
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