Introduction Management

Introduction to Management (BM007-3-1)
Group Assignment

Lecturer’s name: Farahida Binti Abdul Jaafar
Group: 7 Nike Company

1) Tan Jack Yong (Group Leader) TP 028374
2) Wong Yun Hwa TP 031170
3) Wong Kok Ken TP 028739
4) Rustem Kabykey TP 030566

Table of Content
NO
Title
Pages
Person In Charge
Sign
1.
Introduction
1
Wong Kok Ken

2.
Mega Environment

-

(i)
Technological Elements

Tan Jack Yong

(ii)
Sociocultural Elements

Wong Yun Hwa

3.
Task Environment

-

(i)
Customers & Clients

Rustem Kabykey

(ii)
Competitors

Wong Kok Ken

4.
Question 4

Wong Yun Hwa

5.
Question 5

Tan Jack Yong

6.
Conclution

Rustem Kabykey

Remarks

Question 4: Guidance: Explain and describe your chosen entrepreneur using the management concepts and theories you have learnt in this module.
Question 5: Answer the following questions within the essay:
Do you think the chosen organization will be successful under the current leader in the future? Why or why not?

Introduction To Nike Company
Philip H. Knight, the entrepreneur of Nike had been rewarded as "the most powerful person in sports" by Sporting News in 1993 and with his partner, Bill Bowerman, who was a coach at the University of Oregon, was introduced fitness routine as the concept of jogging. Knight and Bill started their partnership to distribute a company called Blue Ribbon sport and later known as Nike. Inc. Knight’s main contribution is that, he transformed the sport shoes into market and made Nike as the successful brand in the world, in terms of sport wear industry. One day, while he was doing his master’s degree at Stanford University he