Introduction Ikea

Topics: IKEA, Strategic management, Good Pages: 3 (998 words) Published: April 13, 2013
Introduction IKEA
IKEA was founded in Sweden in 1943. IKEA brand has always linked to improve the quality of people's lives and adhering to as many customers as they can afford it with well-designed, full-featured, low-cost household goods and meet the business purposes. Today, Sweden IKEA Group has become the world's largest merchants of furniture, household goods, office supplies, bedroom series, kitchen series, lighting, textiles, cooking utensils, housing storage series, children's products series and about 10,000 products lines. In the February 2012, Ikea has 313 stores in 37 countries and regions around the world, most of the outlets in Europe and the rest in the United States, Canada, Asia and Australia. In the early August 2012, the fiscal year net profit for IKEA is around 2.97 billion euros and revenues of 25.17 billion euros. Strategic Capabilities – The Value Chain

a. Excellent Research & Development
Research and development activities are initiated in Sweden. IKEA is a company engaged in a wide range of market research carried out at the global and local marketing personnel employed by the company, as well as an independent market research firm. IKEA invested heavily in R&D, it is not only the product, but also the environment in which it is sold. IKEA reduce costs, part of its budget by investing in research. Over thousands of employee focus in the development of new products, ideas and materials.

b. Human Resources

The IKEA Group HR unified IKEA employees to develop a globally consistent regulation and service standards. IKEA standardized operating mode of development by spending a considerable human, material and financial resources to the development of norms and standards for the cultivation of the global IKEA employees.

Through the efficient training of the staff and the scientific assessment system, it makes the IKEA employees to take “IKEA smile” face the customer. IKEA implement the standardization in its human...
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