RATIONALE AND BACKGROUND
This research aims to provide an explanation on the role of social media as a channel and its implications in cyber bullying. It focuses on the problems of bullying that happens in the elucidated the legal and ethical implications for cyber bullying in the social media. The findings indicated that social media can be used to do massive information dissemination to encourage people make themselves aware of the possible impact and consequences of using social media. It was concluded that social media possess distinct characteristics that make it a gratifying tool for cyber bullies. Social media therefore has real-time updating, has widespread dissemination of information, is a rallying point for people, is open to anonymity, has instantaneousness, has the ability to reach wide audience, is cheap, has a connection to power dynamics, can make an information to go viral, is open to making other social network users to respond or generate feedback, can build up and generate support from others, can assure cyber bullies of the impact of their actions, and is very empowering. The increase in internet accessibility have brought the general public highly desirable outcomes such as considerable improvement in the way people communicate, changes in the way work is done, and for being able to do more, with increased efficiency and effectiveness in less the time and cost especially among the working sector of the society. These positive outcomes are felt by many in their quest for knowledge. However, the increase in internet accessibility has also brought a societal problem that deserves utmost attention and must be addressed immediately – cyber bullying. Cyber bullying according to hard castle (2011) “is a form of harassment that occurs via the Internet that may include vicious forum posts, name calling in chat rooms, posting fake profiles on web sites, and mean or cruel email messages”. Cyber bullying unlike other cyber abuses occurs...
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