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Introduction............................................................................................................................2
1. Mission and Objectives.......................................................................................................... 2
2. Company’s Overview............................................................................................................ 2
2.1. Company’s Name............................................................................................................ 2
2.2. Company’s ownership..................................................................................................... 2
2.3. Company’s location and facilities................................................................................... 2
3. Products................................................................................................................................. 3
3.1. Product’s Range.............................................................................................................. 3
3.2. Competitive comparisons................................................................................................ 3
4. Marketing and Sales Strategy................................................................................................ 3
4.1. Target market.................................................................................................................. 3
4.2. Pricing strategy................................................................................................................ 3
4.3. Promotion strategy........................................................................................................... 3
5. Company’s



References: Companies House, 2011. [Online] Available at:http://www.companieshouse.gov.uk/index.shtml [Accessed 8 May 2011]. Ford feel the difference, 2011. [Online] Available at: http://www.ford.co.uk/uk [Accessed 10 May 2011]. Knightsbridge Estate Agents & Valuers, 2011. [Online] Available at: http://www.knightsbridge-estates.co.uk/ [Accessed 11 May 2011]. People, Businesses & places. [Online] Available at: www.192.com [Accessed 14 May 2011].

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