Introduction

Topics: Generally Accepted Accounting Principles, Income statement, Marketing Pages: 6 (1312 words) Published: July 15, 2015
Table of Contents page

Introduction............................................................................................................................2 1. Mission and Objectives..........................................................................................................2 2. Company’s Overview............................................................................................................2 2.1. Company’s Name............................................................................................................2 2.2. Company’s ownership.....................................................................................................2 2.3. Company’s location and facilities...................................................................................2 3. Products.................................................................................................................................3 3.1. Product’s Range..............................................................................................................3 3.2. Competitive comparisons................................................................................................3 4. Marketing and Sales Strategy................................................................................................3 4.1. Target market..................................................................................................................3 4.2. Pricing strategy................................................................................................................3 4.3. Promotion strategy...........................................................................................................3 5. Company’s finances...............................................................................................................4 5.1. Methods of finance..........................................................................................................4 5.2. Analysis of Budget and Cash Flow Forecast...................................................................4 6. Conclusion.............................................................................................................................5 7. References..............................................................................................................................6 8. Appendices.............................................................................................................................7 8.1. Scenario based forecasted profit and loss accounts.........................................................7 8.2. Budgeted profit and loss account....................................................................................8 8.3. Budgeted profit and loss account- Formulas...................................................................9 8.4. Budgeted cash flow forecast............................................................................................10 8.5. Budgeted cash flow forecast- Formulas..........................................................................11 8.6. Pessimistic profit and loss account..................................................................................12 8.7. Pessimistic cash flow forecast.........................................................................................13 8.8. Optimistic profit and loss account...................................................................................14

Introduction

The report contains the mission and objectives, company’s overview, product specification and uniqueness and details of marketing strategy of the new furniture products of oak. The business activity will be provision and selling of bespoke solid wood furniture....

References: Companies House, 2011. [Online] Available at:http://www.companieshouse.gov.uk/index.shtml [Accessed 8 May 2011].
Ford feel the difference, 2011. [Online] Available at: http://www.ford.co.uk/uk [Accessed 10 May 2011].
Knightsbridge Estate Agents & Valuers, 2011. [Online] Available at: http://www.knightsbridge-estates.co.uk/ [Accessed 11 May 2011].
People, Businesses & places. [Online] Available at: www.192.com [Accessed 14 May 2011].
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