1.2.7 Company customer Kalsom Bakery identifies and profile distinct groups of buyers who might prefer or require varying product by examining demographic among buyers. Kalsom Bakery’s customer is from all races, especially Malay and Indian. In addition, this group also consists of a variety of occupation that involves both men and women. Work is comprised of government employees and the public in the vicinity of the shop.
1.3 Marketing Background 1.3.1 Product The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Kalsom Bakery’s product can be differentiated in form for example the size, shape and colour. The product’s features are creative cake design, variable of cake and taste that attract the customer to buy these products. Kalsom Bakery focuses on making superior product such as cakes, buns, biscuit and improving that product over time. If the customers make a cake reservation at Kalsom Bakery they can select types of cakes to suit their taste. Kalsom Bakery will provide the best cakes for the customer. Customers can get their cake orders within 4 hours from the time of booking.
Product design require high expenses, the price of the product must be placed higher to accommodate higher spending. For example Kalsom Bakery calculates all expenses to make a cake and then will put the price of a price markup of 40% of the cost. Kalsom bakery after determining prices according to cost, Kalsom bakery will see the competitors' prices before the end of the set price. So, before Kalsom bakery determine the price for each product, Kalsom Bakery use two methods that look at the price of a competitor and taking into calculate the