Intoducing Mcdonalds to Kazakhstan
Assignment 1 | Foreign Market Analysis | Nando’s going into China | | Muhammad Usman Dastgir (23104392) | 8/24/2012 |
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Executive Summary
This report is designed to provide an environmental analysis for the penetration of Nando’s into the Chinese market. Nando’s is a South African based multinational which specializes in fire grilled chicken, promoting a healthy lifestyle through their signature offering of a grilled piece of chicken with side dishes.
With a population of more than 1.3 billion, China is the most populous country on earth and the growing economy provides a higher disposable income for consumers. Moreover a growing trend of western cuisines has strengthened this industry and laid a perfect platform for Nando’s to enter the market.
The Chinese consumers belong to a well knit community and believe in benefit for all. Thus Nando’s needs to engage the locals in the business as much as possible to create friendly ties which will help the company establish itself. Furthermore with the acceptance of Western culture, multinationals aspiring to enter the Chinese market find it much easier to penetrate the market.
Over the years, China has transformed into a growing country and a superpower, and comparatively boasts of a stable political and legal system. Although it may not be ranked highest on the ‘ease of doing business’ scale, China has nevertheless transformed itself into an investment hotspot.
It could be concluded that China has rapidly transformed itself from a backward soviet state into a frontline superpower, and the investment climate in China is very welcoming. Thus Nando’s has a lot of potential in order to launch operations in the People’s Republic of China.
1.0 Introduction
The purpose of this report is to conduct a comprehensive environmental analysis of the Republic of China which will guide in developing a feasibility report of how Nando’s could penetrate into the Chinese market.
1.1 Nando’s
Nando’s
|
Executive Summary
This report is designed to provide an environmental analysis for the penetration of Nando’s into the Chinese market. Nando’s is a South African based multinational which specializes in fire grilled chicken, promoting a healthy lifestyle through their signature offering of a grilled piece of chicken with side dishes.
With a population of more than 1.3 billion, China is the most populous country on earth and the growing economy provides a higher disposable income for consumers. Moreover a growing trend of western cuisines has strengthened this industry and laid a perfect platform for Nando’s to enter the market.
The Chinese consumers belong to a well knit community and believe in benefit for all. Thus Nando’s needs to engage the locals in the business as much as possible to create friendly ties which will help the company establish itself. Furthermore with the acceptance of Western culture, multinationals aspiring to enter the Chinese market find it much easier to penetrate the market.
Over the years, China has transformed into a growing country and a superpower, and comparatively boasts of a stable political and legal system. Although it may not be ranked highest on the ‘ease of doing business’ scale, China has nevertheless transformed itself into an investment hotspot.
It could be concluded that China has rapidly transformed itself from a backward soviet state into a frontline superpower, and the investment climate in China is very welcoming. Thus Nando’s has a lot of potential in order to launch operations in the People’s Republic of China.
1.0 Introduction
The purpose of this report is to conduct a comprehensive environmental analysis of the Republic of China which will guide in developing a feasibility report of how Nando’s could penetrate into the Chinese market.
1.1 Nando’s
Nando’s