Intl. Mkt
International Marketing
(assignment 2) (sample 1) ( Sony) rketing TABLE OF CONTENT
Assignment Question
1) Introduction
International Marketing
Sony Corporation company’s background overview
• Sony Rolly
Figure 1.2
2) Situational analysis
PESTLE analysis
• What is PESTLE analysis?
• Figure 2.2
• Sony’s Pestle analysis
SWOT analysis
• Sony’s SWOT analysis
Figure 2.3
Marketing mix (4p’s)
• Product
• Promotion
• Price
• Place (distribution)
3) International Marketing Objective
SMART (corporate objectives)
Sony’s Mission and Vission statement
4) Marketing Strategy
Ansoff’s Matrix
Market Entry methods
Segmentation, targeting and positioning
Assignment Question
Produce an international marketing plan that will introduce a consumer brand sold in your home market into a country in which it is currently not available.
Introduction
International Marketing
As you can see that nowadays, a majority of organization try to market their products internationally. There are some reasons why they want to market it internationally and the reasons are to saturated their home market, competition, excess capacity, product life cycle differences, geographic diversification, comparative advantage in product, skill and technology, organizational reasons and lastly is the financial reasons (Walsh., L.S., 1993). International marketing can be defined as the performance of the business activities that is specially designed to plan, price, promote, and were designed to direct the flow of the company’s goods and services to consumers or users in more than one nation for a profit (Cateora.R.Philip., Gilly. C. Mary., Graham. L. John., 2009). With an international marketing, you may market your own product and services internationally and can redo back on the products life cycle. Although, the product and services may seems to suit better for an international market rather than our own country of origin and also it may developed on the value-added product which is
(assignment 2) (sample 1) ( Sony) rketing TABLE OF CONTENT
Assignment Question
1) Introduction
International Marketing
Sony Corporation company’s background overview
• Sony Rolly
Figure 1.2
2) Situational analysis
PESTLE analysis
• What is PESTLE analysis?
• Figure 2.2
• Sony’s Pestle analysis
SWOT analysis
• Sony’s SWOT analysis
Figure 2.3
Marketing mix (4p’s)
• Product
• Promotion
• Price
• Place (distribution)
3) International Marketing Objective
SMART (corporate objectives)
Sony’s Mission and Vission statement
4) Marketing Strategy
Ansoff’s Matrix
Market Entry methods
Segmentation, targeting and positioning
Assignment Question
Produce an international marketing plan that will introduce a consumer brand sold in your home market into a country in which it is currently not available.
Introduction
International Marketing
As you can see that nowadays, a majority of organization try to market their products internationally. There are some reasons why they want to market it internationally and the reasons are to saturated their home market, competition, excess capacity, product life cycle differences, geographic diversification, comparative advantage in product, skill and technology, organizational reasons and lastly is the financial reasons (Walsh., L.S., 1993). International marketing can be defined as the performance of the business activities that is specially designed to plan, price, promote, and were designed to direct the flow of the company’s goods and services to consumers or users in more than one nation for a profit (Cateora.R.Philip., Gilly. C. Mary., Graham. L. John., 2009). With an international marketing, you may market your own product and services internationally and can redo back on the products life cycle. Although, the product and services may seems to suit better for an international market rather than our own country of origin and also it may developed on the value-added product which is