Inteview with Shamoon - Khaadi
| THE MAN WHO MADE THE HANDLOOM SAVVY | Shamoon Sultan, Khaadi | Sarah hameed, Amal Faisal, Ayesha Akber and Safdar Jhang | | 11/24/2010 |
Pakistani fashion designer Shamoon Sultan of “Khaadi” believes success comes before work. Peculiar thought, but works well for him. Modest and effervescent, this Pakistani fashion designer is equipped with extraordinary entrepreneurial abilities |
The ingenious
“I think I just did the right thing at the right time” - Shamoon Sultan, CEO, Khaadi
Pakistani fashion designer Shamoon Sultan of “Khaadi” believes success comes before work. Peculiar thought, but works well for him. Modest and effervescent, this Pakistani fashion designer is equipped with extraordinary entrepreneurial abilities. “Had I not studied at Indus Valley, I would not be where I am today. IV is an art school and I was trained as a designer. It is very important to be professionally trained in your field. You cannot just pick up skills along the way. Indus Valley doesn’t teach fashion design – it focuses on textile design, so this is why I chose to venture into this field.”
“Well, I wouldn’t quite put it like that. It just happened at the right time. My immediate family is not really into art or design, all apart from two of my uncles who are architects – Arshad and Shahid Abdulla. Besides them, there is no one in a similar field. However, my uncles did encourage me quite a bit, so I suppose I owe them a debt of gratitude”.
“I always felt that it was very important to have separate outlets for my products and that the working area must be clearly defined. I wanted to bring all the weavers in to work at one central location, and this was something that no one was doing at the time. Everybody who was in the business used to operate out of their own homes and designers and weavers also preferred to stick to their own shops. So this is exactly what I did – I allocated a central space for the weavers to work from and this
Pakistani fashion designer Shamoon Sultan of “Khaadi” believes success comes before work. Peculiar thought, but works well for him. Modest and effervescent, this Pakistani fashion designer is equipped with extraordinary entrepreneurial abilities |
The ingenious
“I think I just did the right thing at the right time” - Shamoon Sultan, CEO, Khaadi
Pakistani fashion designer Shamoon Sultan of “Khaadi” believes success comes before work. Peculiar thought, but works well for him. Modest and effervescent, this Pakistani fashion designer is equipped with extraordinary entrepreneurial abilities. “Had I not studied at Indus Valley, I would not be where I am today. IV is an art school and I was trained as a designer. It is very important to be professionally trained in your field. You cannot just pick up skills along the way. Indus Valley doesn’t teach fashion design – it focuses on textile design, so this is why I chose to venture into this field.”
“Well, I wouldn’t quite put it like that. It just happened at the right time. My immediate family is not really into art or design, all apart from two of my uncles who are architects – Arshad and Shahid Abdulla. Besides them, there is no one in a similar field. However, my uncles did encourage me quite a bit, so I suppose I owe them a debt of gratitude”.
“I always felt that it was very important to have separate outlets for my products and that the working area must be clearly defined. I wanted to bring all the weavers in to work at one central location, and this was something that no one was doing at the time. Everybody who was in the business used to operate out of their own homes and designers and weavers also preferred to stick to their own shops. So this is exactly what I did – I allocated a central space for the weavers to work from and this