The article presents an interview with David Field, managing director at Nestlé Foodservices. When asked about the factor in the food sector that appeals to him, he referred to partnering with clients and suppliers to find the right solutions to develop the hospitality industry at large. He stated his stand on the issue of vending machines in schools being branded as unhealthy. He cited the importance of market research to the company.
It's almost a year since David Field joined Nestlé Foodservices as managing director from research company Fusion FSM. Diane Lane spoke to him about market trends, nurturing young talent, and breakfast beverages Caterer So David, you're a food service veteran -- what is it about this sector that so appeals to you? DF Across which other industry would you find such commitment, diversity and passion? It's an industry where I feel a real difference can be made. That difference might be in partnering our clients and other suppliers to find the right solutions to develop the hospitality industry at large, or in developing products of the future that, at present, you and I can't even start to imagine. It's exciting, it's fast-moving, it's flexible -- and no two days are ever the same. Caterer Like most of us, I'm sure you need the odd confectionery fix to get you through the day. What treats does the managing director of Nestlé Foodservices keep in his lunchbox? DF Naturally, I choose our very own favourite break, Kit Kat. Did you know that in Japanese Kit Kat means "good luck"? And sales rocket at the time of student exams… Caterer Many Nestlé confectionery products are sold in vending machines. Where do you stand on the issue of vending machines in schools being branded as unhealthy? DF In my school days balance seemed to be much more in evidence than it is now. Lifestyles were undoubtedly different, and there are many influencing...
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