Interpret Market Trends

Interpret market trends and developments

Assessment Task 2: Project – Market analysis
In this assignment I will discuss a business called Gurp Logistic. It is located in 20 Bourke Road, Balwyn VIC 3012. The business has been operating for the past 15years. It offers products of:
• Inbound freight
• Outbound freight
• Wharf to door service
Executive summary
This report intends to discuss the following topics:
• With the available market research data to identify the current and future market trends
• Understand the business impacts from the identified market trends
• undertake data analysis using data analysis methods for quantitative analysis
• undertake qualitative analysis to identify the required market performance level
• undertake SWOT
Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market data for your business. Write up the results of your qualitative analysis.
External sources of information Results of reviewing these sources
Book name 1: Logistics Management Introduce the supply chain management system and discuss how to achieve the maximum customer satisfaction
Company report 2: ANNUAL REPORT 2014 - BOOM Logistics Limited Information of business operational plan, activities and financial reports for year 2014
Internet website 3: http://tlisc.org.au/ Provides information of how to become a qualified member to be able to work in the logistic and transport company

5. Identify and describe the company’s competitors, as well as analysing relevant information such as market share or number of customers in relation to your chosen business. Discuss and report on the opportunities and threats that this creates?
Company names Products offered by these companies Market share of these companies
Gurp Logistic • Inbound freight
• Outbound freight
• Wharf to door service 12%
Competitor 1 name: Toll Group • Document, Parcel & Courier
Using data contained in internal documents such as business plans or annual report, discuss and report on the business’ performance to determine the success of marketing activities conducted to date.
Indicate in your report what these marketing activities were.
Business data used to report on the business performance:
• Changing customer use patterns: during public holidays, winter seasons and hot summer seasons and school holidays, there are strong demands for the customer service delivery all over of Melbourne areas.
• Demographic changes: rather than focusing on the Melbourne CBD, the shoppers and delivery address is shifting to far remote areas such as Zone 2 and regional areas.
• Economic forecasts: as Australia economy is heavily dependent on Asian country, and more and more Asian immigrants are immigrating to Melbourne, there are strong and positive economic development trends in the future decades, which brings the prosperous perspective for the company in the future.
Marketing activities are:
• Attendance at trade shows, conferences and other events: these are the effective business networking methods to broaden business perspectives and get to know market players and stakeholders working in this