The Samsung Corporation is a South Korean company that manufactures all different types of appliances and electronics. These products can range from television sets, kitchen appliances, computers, and mobile phones. Recently the company launched a new line of mobile phones that the company wants to appeal to the younger generation who are mainly concerned with text messaging and social networking. The company wants to communicate the new product to the wholesalers and the retailers and talk about the innovations, quality of the products, and the price. Also included…
Samsung, established in 1938, is one of the world’s top 10 electronics companies and is known as an electronic leader in its industry ("Samsung.com", 1995-2014). Samsung has a commitment to cost effective processes, spearheading new platforms through innovative technologies, enriching people’s lives and maintaining its position as a “digital leader” ("Samsung.com", 1995-2014).…
This part of the marketing management Group Project will explain how we can evaluate the attractiveness of identified market segments and why I think our firm should pursue market specialization. I will explain how we can evaluate the attractiveness of identified market segments by identifying and explaining the five key criteria that make a segment plan useful followed by a brief description of how population size, growth rates, and scale of economies can affect profits and of course why we want this venture to be low risk. Next I explain market specialization and discuss why I think it is the most beneficial marketing option. I will begin by explaining how we can evaluate the attractiveness of identified market segments…
The Keurig is Innovative: they took the idea – that every cup of coffee should be fresh, and that everyone should choose what type of coffee they want, whenever they want – and made it happen in an innovative way. The innovation was in the engineering to make these objectives easily attainable.…
Interpret market trends and developments BSBMK507A Introduction: Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink…
Millenium Partners and Argent Ventures have launched a new Web site releasing a draft environmental impact report on Millenium Hollywood, a mixed use project planned next to the historic Capitol Records Tower in Hollywood.…
Drucker, Peter F.; Maciariello, Joseph A. (2004): The Daily Drucker. 366 days of insight and…
Lipton offers its consumers, the best taste to go with unmatchable quality with a variety of flavors in tea for them to feel good about themselves and the people around them so it helps people stay connected.…
I have not seen my friends for a long time. Only the way we can find out what we are doing is phone call, face book message etc. Last night when we were on chat on face book we decide to have a small catch up party. All though we plan for it , we were not sure whether all our friend will be available for the party. Then we decided to send message to our friend about the party. We send message for more than 20 of our friends but only 10 can make it.…
Source: The Economist; 1IMF; ‘World Bank Boosts Sub-Saharan Africa's Economic Growth Forecast to 5.3%’, Bloomberg, Jan 2011; South Africa Resource…
There are five factors in PESTE which are Political factor, Economic factor, Social factor, Technological factor and Ecological factor.…
This report provide the analysis information about the international education export industry which requested by SLIC’s a market research company to do research on the Australian education export industry. The client ( SLIC’s) has recently moved to Australia and is thinking about opening up a college here or buying one and wants information about the trends in export education and what the future may hold.…
In this assignment I will discuss a business called Gurp Logistic. It is located in 20 Bourke Road, Balwyn VIC 3012. The business has been operating for the past 15years. It offers products of:…
From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. (SAMSUNG All rights reserved)…
Samsung, The South Korean based electronics company, is introducing a new line of High Definition televisions, the Smart TV line of LED, Plasma and 3D with Smart TV technology. Prior marketing plans for the Smart TV have identified the market needs and potential market growth, the target markets and segmentation, the benefits of the Smart TV over competitors’ products, and how Samsung can position itself at the head of the new interactive television landscape. The following recommendations were made to assist Samsung in becoming the Smart TV leader. These recommendations are:…