Interpersonal Competence
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Since McCombs and Shaw (1972) proposed the theory, the outcomes of interpersonal communication in agenda setting have been investigated without fail but not towards a fixed conclusion and a mutual agreement. Due to all the studies and researches done, it has led to a union in two main communication theories; agenda setting, and two-step flow. People do not always receive information from the mass media. Considerable proofs suggesting how these two theories amalgamated were evidence but the end-product still remains vague. We are informed that the media sets the agenda of those who are media contingent, but oblique effects of two-step flow in the agenda-setting process have not been concluded. Even though the formation of two-step flow was based on explaining how media information exceed to the public rather than how the public scrutinise the importance of issues, it is reasonable to believe interpersonal communication plays some part in the agenda-setting process.
This study examined whether people who rely more on interpersonal communication have the same news and public affairs agenda as people who rely more on mass media. People evaluate and discuss their prior understanding of issues through interpersonal communication was reported by researchers studying the interpersonal network in political communication (Sotirovic & McLeod, 2001). Two-step flow theory suggests that an interpersonal group’s public affairs agenda has the tendency to be influenced by conversations with friends and relatives whom rely more on mass media. Those who are more media reliant will influence the agenda of the less-media reliant through conversations. A local random survey using a novel reliance measure was matched with a wide-ranging media content analysis. No differences in public agenda were found between the two information reliance groups. The findings induced a reconstruction on how news and public affairs information travel
Since McCombs and Shaw (1972) proposed the theory, the outcomes of interpersonal communication in agenda setting have been investigated without fail but not towards a fixed conclusion and a mutual agreement. Due to all the studies and researches done, it has led to a union in two main communication theories; agenda setting, and two-step flow. People do not always receive information from the mass media. Considerable proofs suggesting how these two theories amalgamated were evidence but the end-product still remains vague. We are informed that the media sets the agenda of those who are media contingent, but oblique effects of two-step flow in the agenda-setting process have not been concluded. Even though the formation of two-step flow was based on explaining how media information exceed to the public rather than how the public scrutinise the importance of issues, it is reasonable to believe interpersonal communication plays some part in the agenda-setting process.
This study examined whether people who rely more on interpersonal communication have the same news and public affairs agenda as people who rely more on mass media. People evaluate and discuss their prior understanding of issues through interpersonal communication was reported by researchers studying the interpersonal network in political communication (Sotirovic & McLeod, 2001). Two-step flow theory suggests that an interpersonal group’s public affairs agenda has the tendency to be influenced by conversations with friends and relatives whom rely more on mass media. Those who are more media reliant will influence the agenda of the less-media reliant through conversations. A local random survey using a novel reliance measure was matched with a wide-ranging media content analysis. No differences in public agenda were found between the two information reliance groups. The findings induced a reconstruction on how news and public affairs information travel
References: REFERENCES McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187. Sotirovic, M., & McLeod, J. M. (2001). Values, communication behavior, and political participation. Political Communication, 18(3), 273–300. Jeremiah, M. A. (1987). Using television news and documentaries for writing instruction. Paper presented at the 38th Annual Meeting of the Conference on College Composition and Communication. [ED 280 086] Atwood, L. E., Sohn, A. B., & Sohn, H. (1978). Daily newspaper contributions to community discussion. Journalism Quarterly, 55, 570–576. Ball-Rokeach, S. J. (1985). The origins of individual media-system dependency. Communication Research, 12, 485–510. Gillespie, M. (2000). Public: Gun control not likely to be top issue in 2000 election [Online]. Available: http://www.gallup.com/poll/releases/pr990528.asp Shaw, E. F. (1976). The agenda-setting hypothesis reconsidered: Interpersonal factors. Gazette, 23, 230–240. Weaver, D. H., Zhu, J. H., & Willnat, L. (1992). The bridging function of interpersonal communication in agenda-setting. Journalism Quarterly, 69, 856–867. Appendix