Internship Report on the Marketing Practice of Sandhani Life Insurance Company – a Case Study

Powerful Essays
Internship Report
On
The MARKETING practice OF SANDHANI LIFE INSURANCE COMPANY – A CASE STUDY

Submitted to:
Mr. Ejaj Ahmed
Asst. Professor & Head of Department
School of Business
Prime Asia University
40, Kemal Ataturk Avenue
Banani, Dhaka-1213

Submitted by:
Md. Junaid Islam
ID# 05436049
BBA, 4th Batch

Date of Submission: August 10, 2010

Contents
Letter of Transmittal i
Acknowledgement ii
Abstract iii
CHAPTER ONE 1.2 Introduction 1.2.1 Objectives of the Study 1.2.2 Importance of the Study 1.2.3 Scope of the Study 1.2.4 Methodology 1.2.4.1 Secondary Sources 1.2.4.2 Primary Sources 1.2.5 Limitations
CHAPTER TWO 2.1 Literature Review
CHAPTER THREE: Sandhani Life Insurance Company: Their services and Marketing practices. 3.1 Services Provided to Customers by Sandhani Life Insurance Company 3.1.1 Is insurance a service? 3.1.2 Service marketing of Sandhani Life Insurance Company: essential features 3.1.3 Marketing of Sandhani Life Insurance Company as a service 3.1.4 Product Levels of Sandhani Life Insurance Company’s Services 3.1.4.1 Figure 1: Five service levels of life insurance marketing 3.1.5 Product Line of Sandhani Life Insurance Company 3.1.5.1 Ordinary Life Insurance (Macro) 3.1.5.1.1 Privileges 3.1.5.2 Higher education support plan 3.1.4.2.1 Rules and regulations to have facility 3.1.5.3 Islami Takaful (Macro) 3.1.5.3.1 Three payments 3.1.5.3.2 Privileges 3.1.5.3.3 Bonuses 3.1.5.3.4 Protection 3.1.5.3.5 Attractive features 3.1.5.3.6 Mode of premium payments: 3.1.5.4 Grameen D.P.S (Micro) 3.1.5.4.1 The symbol of financial security for retired life: 3.1.5.4.2 Features 3.1.5.4.3 Information for the clients 3.1.5.5 Group Life Insurance Scheme(S): 3.1.5.5.1 Terms & Conditions 3.1.5.5.2 Supplementary Covers 3.2 Marketing Functions of Sandhani Life Insurance Company as a Service in Bangladesh 3.2.1 Functional model of



References: 1. Mishra, M. N., (2002-2003), Insurance: Principles and Practice, 10th edition S. Chand & Co. 2. Kotler, Philip and Armstrong, Garry (2003), Principles of Marketing, Prentice–Hall. 3. Kotler, Philip & Keller Kevin Lane (2006), Marketing Management, 12th edition, Prentice–Hall. 4. Zeithaml, V.A. and Bitner, M.J. (2000) Services Marketing: Integrating Customer Focus across the Firm, 2nd ed. New York: McGraw-Hill. 6. Bangladesh Bureau of Statistics. 2004. “Report of Financial Service Providers in Bangladesh”. 7. Booms, Bernard H. and Marry J. Bitner and Jody Nyquist (1981), “Analyzing the Customer/Firm Communication Component of the Service Marketing Mix” in Marketing of Services, J. H. Donnelly and W. R. George, eds., Chicago: American Marketing, 172-177.

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