Origin of the Report
This internship report is generated under the supervision of Ms. Nadia Farhana Asst. Professor and Head of Marketing Department of Business Administration in North South University . This internship report is required to fulfill award of BBA Degree. The topic of this report is “General Banking Activities of one Bank Limited and Its Impact on Economic Development of Bangladesh”.A Case Study on ONE Bank Limited. The main objective of doing this report is to have a practical experience of the real life aspects that we have study in the classroom. To prepare this report I have selected and got opportunity to work as an internee in ONE Bank Limited at Banasree Branch.
Background of the Study
The internship program in an integral part of the BBA program that all the students have to undergo of North South University. The students are sent to various organizations where they are assigned projects. At the end of the program, the internships are required to place the accomplishment and finding of the project through the writing of the internship report covering the relevant topics. During the program, supervisor guides each student-one from the university and the other from the organization.
This report is the result of the12 weeks (January 31-April 30, 2011) internship program in ONE Bank Limited, Banasree Branch. This report contains introduction about the report in chapter 1: Introduction Chapter 2: Industrial & Theoretical Background in chapter 3: Organization Profile in chapter 4: General Banking in chapter 5: Conclusion. The topic of the report has been consulted & directed by the internship supervisor from North South University .
Objective of the report
The primary information was gathered through interviews, observation and group discussion. The primary data are collected from all department of ONE Bank Limited, Banasree branch by interviewing personnel of the respective department. The head of department or senior executives have been interviewed.
✓ To examine the role played by ONE Bank Limited in the economy of Bangladesh. ✓ Identify the service quality dimensions of ONE Bank Limited ✓ Identify the customer expectations regarding the quality of service of ONE Bank Limited. ✓ Identify the customer perceptions regarding the quality of service of ONE Bank Limited. ✓ Make recommendations to improve the level of service quality in order to enhance customer satisfaction ✓ To see the working process of the ONE Bank Ltd.
While conducting the study, sources were explored for primary information and data. But hardly any updated data could be found. In the absence of updated information or data dependence on secondary data has been inevitable. However, whenever possible primary data has been used. Data were also collected by interviewing the responsible officers and from some documents & statement printed by the bank, bank’s annual report, and website of ONE Bank Ltd. Source of data:
In preparing this report, both primary and secondary sources of data have been used. The following sources have been used for the purpose of gathering and collecting data as required. The Primary Sources of Data are:
➢ Personal interview with the customers through face to face. ➢ Observation and informal Conversion with customers and employees of employees. ➢ Personal experience gained by visiting different desks of the bank ➢ Relevant files and official records provided by the officers concerned.
The Secondary Sources of Data are:
➢ Annual report of OBL.
➢ Working Papers of OBL....
Bibliography: 3. Annual Report and Operation manual (Feb 2008) of ONE Bank Limited.
4. Kotler Philip. Armstorng Gary (2001), “Principles of Marketing”, 9th Edition Prentice Hall
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