Preview

Internship Report on British American Tobacco Bangladesh Limited

Powerful Essays
Open Document
Open Document
31100 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Internship Report on British American Tobacco Bangladesh Limited
British American Tobacco Bangladesh, is the market leader in cigarette manufacturing companies in Bangladesh. BATB is a company faced with multifarious challenges of tobacco manufacturing industry.
Company Overview
British American Tobacco Bangladesh (BATB) is one of the pioneer cigarette manufacturers in the world. The company was formed at the turn of the 20th century with the objective of establishing a worldwide business. Today British American Tobacco sells the leading brands in over 30 markets covering 102 countries, has more than 200 brands worldwide, employs more than 55,000 people and produces some 2 billion cigarettes every day.
British American Tobacco Bangladesh Company Limited is one of the largest private sector enterprises in Bangladesh, incorporated under the Company’s Act 1913 on 2nd February 1972. BAT has over the decades consistently invested in Bangladesh market through Bangladesh Tobacco Company (BTC).
Thus BTC has always been on the business of manufacturing and marketing different brands that meet the standards found everywhere in the world.

BAT has a plan to build their business in three ways:
1. Organic growth in their existing markets
2 Quick and effective entry into new markets and
3. Potentially attractive acquisition, joint ventures or other strategic alliances.

The merger of British American Tobacco with Rothmans International had been announced on 11th January 1999. This global merger was completed on 7th June 1999. This brings together the number 2 and 4 players which will boast a combined volume exceeding 900 billion cigarettes around the world with some 120,000 employees and a worldwide market share of 16 percent (Phillip Morris has a 17 percent share). The merger will help to attain in British American Tobacco’s vision of becoming the world’s leading International Tobacco Company.

The British American Tobacco Group is one of the world’s leading international manufacturers of cigarettes, marketing its products in



References: 6. Annual Report (1994-19999) of British American Tobacco Bangladesh Company 14. Depositories Act, 1999. Balance Sheet (1994-1999) British American Tobacco Bangladesh Company Limited Total Liabilities & S/E 2051654 2556457 2558619 3273004 3972523 4218423 Income Statement (1994-1999)

You May Also Find These Documents Helpful

  • Better Essays

    From flappers to movie stars, cigarettes became an integral, flexible prop. Cigarettes are a familiar part of the American culture and have been for hundreds of years. Allan M. Brandt author of the book The Cigarette Century, states, “Cigarettes are the product that defined America.” Cigarettes became a popular modern commodity as consumer beliefs developed. The product intertwined and blossomed with the development of American business, advertisement, and consumerism in the modern age. As cigarette consumption skyrocketed, evidence that cigarette smoking, and second hand smoke was dangerous was yet to emerge. Knowledge of the health effects has since had a complex effect on the public and the industry. American policy, industry strategy, and lawsuits concerning cigarettes have all provided windows into governments, industry, and public confrontation with risk, freedom, responsibility, and blame over the course of the last hundred years. Thus is why all Americans have a bias towards cigarette smoke, tobacco companies and products, and because of this, the product oftentimes has an ethical position-somewhat contradictory, as being both a leading cause of cancer and as an appealing product to some.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Debt Policy at UST

    • 1489 Words
    • 6 Pages

    UST is the market leader in the moist tobacco segment. In a struggling tobacco industry, UST has shown consistent growth over the past few decades. Despite the decrease in demand for smoked (cigarette) tobacco, there is a growing demand for UST’s products. The perception that smokeless tobacco is healthier than smoked tobacco has helped the company to build a strong customer base. Therefore, despite some legislative setbacks, the company is growing strongly. The company has registered consistent revenues, superior brand name, strong asset base, and geographical diversification (within the US). Despite these favorable attributes, some risks have recently led analysts to doubt the future reliability of UST.…

    • 1489 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Debt Policy at Ust Inc.

    • 1253 Words
    • 6 Pages

    Having long been the leading company in the moist smokeless tobacco industry, UST Inc. was famous for its product innovation, dominate market share, and pricing adjusting power. However, as the competition of the moist smokeless tobacco industry became more intense and the legislative environment became more unfavorable, UST is facing several business risks:…

    • 1253 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    In the 1990’s, UST was a dominant producer of moist smokeless tobacco, controlling 77% of the market. Smokeless tobacco products consist of snuff (dry and moist) and chewing tobacco (loose leaf, plug and twist/roll) categories. UST was a market leader of the snuff product category, innovating with new product forms and flavors over the years. UST has also been a profitable company, boosting its shareholders’ earnings by undertaking measures such as increasing the cost of its products steadily with time. UST also benefited from the steady increase in market demand for smokeless tobacco given the rising restrictions on cigarette second hand smoke. UST was still criticized at the time for its tardiness with new product introductions and losing its market share to new and smaller competitors. In 1997, instead of cutting product prices to compete, UST introduced new line of lower priced products such as Copenhagen Long Cut and Rooster. UST also renewed its focus on the marketing campaigns, launching promotions and increasing couponing.…

    • 1000 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Imperial Tobacco

    • 339 Words
    • 2 Pages

    Imperial Tobacco Group UK PLC is a leading Manufacturer and Supplier of tobacco products in the UK. (KEY NOTE 2012). In recent years, the group have faced an increasing number of significant challenges due to changes in Government Legislation and also an increase in Anti -Smoking Campaigns, as the UK becomes more concerned with Public Health and smoking become more socially unacceptable.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The barriers to entry in the tobacco industry are initially low and it is easy for small local and regional companies to enter into the market, but the barriers to enter the market nationally are very high. The economies at scale in manufacturing, distribution costs, and marketing at the national level make it very difficult for start-up companies to enter into the national market. There are substantial costs in raising the capital needed to build manufacturing facilities that can mass-produce tobacco products at the national level. Also, the costs of packaging goods such as cigarettes, at a mass level can generate high costs.…

    • 2629 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    QTB Assignment

    • 3024 Words
    • 29 Pages

    is the world’s fourth largest international cigarette company. Measured by the market share, the top rival…

    • 3024 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Our Group companies support and run programmes worldwide tackling underage smoking, and we are committed to pooling our resources and experience globally with others in the tobacco industry--and with governments and NGOs--to help prevent youth smoking. Along with the other two largest international tobacco groups--Philip Morris International and Japan Tobacco International--our Group companies have funded and supported more than 130 Youth Smoking Prevention (YSP) programmes in more than 70 countries. ...We fully support laws and regulations on a minimum age for buying tobacco products, and penalties for retailers who break the law. Our company policy worldwide is not to market to anyone under 18 years old, or more if the law in a particular country sets the age higher."--BAT website November…

    • 1422 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Tobacco is a leading cause of death in the United States. According to the Centers for Disease Control and Prevention, smoking cigarettes results in over four hundred eighty thousand premature deaths in America per year. This is about one in every five deaths in the United States. For every death from smoking, thirty additional people suffer from at least one tobacco related disease. Even though the physical impact of tobacco seems so deadly, the tobacco industry is a booming market. The tobacco industry in 2010 acquired sales of near…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tobacco Industry

    • 868 Words
    • 4 Pages

    The case study on Reynolds American Incorporated (Whipple, Justice, Gainer, Johnson, and Alvidrez 342) illustrates how major players in the industry have used strategic resources to mitigate the threats to their businesses. Reynolds American Incorporated (RAI) is one such leader in the tobacco industry, manufacturing tobacco-related products such as cigarettes, smokeless tobacco, and cigars since 1875. RAI, along with others in the tobacco industry, face many challenges most of which are environmental threats to the industry. The major environmental factors that challenge the RAI are federal regulations and ongoing litigation. Strategic resources then have to be utilized to combat these challenges.…

    • 868 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Hammond, Ross. “Tobacco Advertising & Promotion: The Need for a Coordinated Global Response.” World Health Organization, Geneva. WHO, January 7 to 9 2000. Web. 17 November, 2012…

    • 1775 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns.…

    • 3290 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Ethical Issues

    • 1455 Words
    • 6 Pages

    British American Tobacco is the world's second largest tobacco international tobacco company. An American tobacco entrepreneur, James Buchanan ("Buck") Duke formed a conglomerate of leading American companies. The British American tobacco companies countered this take-over and formed Imperial Tobacco. In 1902 (they celebrated their centenary year in 2002) these companies came to an agreement and united to form British American Tobacco and now have its headquarters in London. BAT support more than ten (10) million jobs worldwide and operates in twenty-four (24) countries, in each region of the world, American Pacific, Asia-Pacific, Latin American and Caribbean, Europe and Africa and Middle East.…

    • 1455 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Case 10-2 Philip Morris

    • 1046 Words
    • 5 Pages

    Philip Morris International is the leading international tobacco company. PMI owns a total of 56 manufacturing sites, over 78,000 employees around the world, and product availability over 180 countries. PMI holds an estimated of 28.1% international market shares, where US and China accounts for 12.1% of their total market shares. They are the largest company in 13 markets. They are the current owner of top international tobacco brands around the world, such as Marlboro, L&M, Bond Street, Philip Morris, Chesterfield, and much more. Their main goal is to meet the expectations of adult smokers by offering innovative tobacco products of the highest quality available in their preferred price category.…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    British American Tobacco Bangladesh is a member of the British American Tobacco Group that is based in UK and one of the leading players in the global tobacco business. With a long established reputation for providing its consumers with consistently high quality brands, British American Tobacco Group was formed at the turn of the 20th century with the objective of establishing a worldwide business. British American Tobacco is World's most global tobacco company. BAT has 85,000 employees selling more than 300 brands in more than 180 markets worldwide. Today, the company produces some 2 billion cigarettes every day. More than a billion people across the globe enjoy smoking tobacco. One in every eight chooses a British American Tobacco brand.…

    • 1159 Words
    • 5 Pages
    Powerful Essays

Related Topics