Internship report

Topics: Marketing, Social media, Facebook Pages: 19 (2982 words) Published: October 14, 2014
INTERNSHIP REPORT

NGUYEN PHAT TAI

Summer 2014

Ho Chi Minh International University
Vietnam National University

OHYEAH COMMUNICATIONS
Full Service Digital Agency

Advisor: Ms. Nguyen Thi Hong An
Student name: Nguyen Phat Tai
ID: BABAIU11122
Duration: 9/06/2014 – 9/08/2014
Internship at Marketing Department
1

NGUYEN PHAT TAI

INTERNSHIP REPORT

Summer 2014

Table of Contents
Acknowledgement ................................................................................................................................... 3 I- OHYEAH – Full Service Digital Agency .................................................................................................... 4 1. General information ................................................................................................................................. 4 2. The company structure ............................................................................................................................. 5

II – Creative Department .......................................................................................................................... 8 1. Creative Department ................................................................................................................................. 8 a. Oxy products ................................................................................................................................. 9 b. Acnes products ............................................................................................................................ 10 2. Internship activities ................................................................................................................................. 11 a. Apollo English 360 ....................................................................................................................... 11 b. Gatsby Wax ................................................................................................................................. 13 c. VIETOPIA Project ......................................................................................................................... 15 3. Performance evaluation of Creative Department ................................................................................... 16

III – Suggestions for the Thesis Topic....................................................................................................... 17 IV – Assessment of the Internship........................................................................................................... 18 V – Conclusion ....................................................................................................................................... 19

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NGUYEN PHAT TAI

INTERNSHIP REPORT

Summer 2014

ACKNOWLEDGEMENT
OHYEAH is a Marketing Agency that is operating in Public Relations. This gives them numbers of contracts that are related to advertising, social communities and etc…which is an excellent match to my Marketing major; and hence, such company provided me with waves of relevant experience.

I was working as an internship copywriter mostly. Sometimes I assist Accounting Department to compose proposals and send them to clients.


As a Copywriter, I was responsible for administrating Apollo’s Facebook fan page. Every week, 21 posts, which are written bilingually, are published on this Fan page. These activities include: -

Assigning tasks to Design Department

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Arranging tasks from clients

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Composing Facebook posts both in English and Vietnamese

Receiving feedbacks from clients as well as adjusting the Fan page contents

As an Accounting assistant, I helped them to write Marketing proposals. One of the major proposals I have contributed to was Gatsby Wax. This included: -

New Marketing Campaigns on Facebook

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Contacting celebrities for collaborating viral marketing strategies...
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