Internship Report

Topics: Public relations, Learning, Communication Pages: 3 (943 words) Published: February 11, 2013
1.1 Introduction
The internship was completed at Adfactors PR Pvt. Ltd, to give a firsthand experience of client servicing in a Public Relations firm and thereby enhancing my professional skills. Adfactors PR is one of the world’s top public relations firms with more than 20 years of experience in the Indian marketplace.

1.2 Objective of the internship
To provide a firsthand experience at a Public Relations firm. To know about the young and developing PR market in India. To be trained on gaining the understanding on the client and the sector the client operates in. To learn various research methodologies involved in client-servicing. To know the media, the journalists, before starting to pitch for a client. To have a basic knowledge on identifying accurate target audience; understand the demographics of the diversified Indian market, and different consumer behaviour across states. To facilitate a quick learning curve because of the exposure to different responsibilities that is given. To make contacts through interaction with a diverse range of businesses, issues and people. To work with a variety of clients and in a diversity of industries, and gain a great insight into the sorts of PR areas and industries we’d like to work in. To immerse oneself in that company's marketing strategy and its day-to-day workings.


Chapter Two
Adfactors PR Pvt. Ltd
2.1 Adfactors PR
Founded in 1997, Adfactors PR is India’s largest PR consultancy. The Holmes Report 2011 ranks Adfactors PR amongst the top ten Asian PR firms. The principal practice areas are corporate, financial, consumer and crisis communication. The key sectors that they serve include Banking & Financial Services, Energy & Infrastructure, Realty & Construction, Auto, IT & ITeS, Healthcare, Education and Sports. They have recently launched Travel Hospitality & Leisure, Consumer & Lifestyle and Media & Entertainment as new practices. While Adfactors PR is number one in...
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