Internet a Tool of Modern Age

Topics: Mass media, Propaganda, Broadcasting Pages: 8 (2659 words) Published: April 17, 2013
Mass Media Society
This paper shows the problems of mass media. Mass media is absolutely important for our life. However, as much as mass media plays an important role in our society, it causes some serious problems. Mass media makes citizens recognize misjudgments by distorting the truth. Most serious problem mass media can affect extreme power to our society. Mass media has been developed more and more as society has grown, becoming centralized authority in our society. Exaggerated contents of mass media affect bad sides to people-especially teenagers. Some people tend to believe mass media absolutely, so it is also becomes a problem. Television, internet, and advertising, nowadays, the most important medium of mass media brings some problems to each other, so these are issue in society which people have to solve. Mass Media Power

The more society has grown, the bigger the market of mass media has been developed. Hibbert (2006) defined in the book the power of media that mass media is all part of television, radio, Web sites, newspapers, magazines and books. They deliver information to the public (p. 6). People can meet and understand their society through mass media. Before 1960s, mass media was not public. Some citizens could know how their society and economy were moved according to newspaper. Since 1970s when television was invented, the market of mass media has been developed. Now, most fields of mass media were created, so we can meet mass media really easily not only on the streets but also at home. We are living under the effects of mass media. However, this development of mass media brings some problems in our society as two sides of the same coins. Mass media crisis has rear up secretly because most media organizations do not want to be revealed to their problems frankly. Problems

Mass media affects all fields such as politic, economy, government, culture and society. Almost all countries have their own problems of media. The most serious problem of that media is mass media can bring confusion of people value. For example, mass media is to make people agree their ideas or thoughts in terms of propaganda. The meaning of propaganda is “a concerted set of messages aimed at influencing the opinions or behavior of large numbers of people” (Propaganda, 2008). Find out how our expert essay writers can help you with your work... Actually, this word was meaning of the things to be spread. However, now most people may know the word of propaganda is some information which is false or emphasizes one part of a situation, normally used by a government or political group according to Nazi propaganda (Bytwerk, 2005). Taylor (2001) revealed how Hitler implanted his ideology in their citizens: In 1933, Adolf Hitler appointed Minister for Ministry for Public Enlightenment and Propaganda, Joseph Goebbels. Goebbels had spread a lot of propagandas, contained the ideology of Hitler and Nazi. All journalists, writers, and artists were needed to register with one of the Ministry's subsidiary chambers for the press, fine arts, music, theater, film, literature, or radio. The Nazis believed in propaganda as a vital tool in achieving their goals. Adolf Hitler was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918. Broadcasters and journalists required prior approval before their works were disseminated. Along with posters, the Nazis produced a number of films and books to spread their beliefs. (pp. 162-163) In the U.S. and South Korean government also by emphasizing red complex to their citizens through mass media like radio or newspapers, the governments make their citizens recognize the hostile attitude about all policies of socialism while they justifies their policies (Kang, 1997). These things are absolute examples of mass media’s problem. In addition, as market of mass media has been...
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