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Internet Usage Patterns & Technologies:

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Internet Usage Patterns & Technologies:
Internet Usage Patterns & Technologies:
What Business can see?

INTRODUCTION
It can not be denied that the internet has brought about a revolution. It was not possible before to have that much cost effective and comfortable way for to interact with each other. Internet has also changed the business world with its numerous usages. Internet applications provide many benefits for individuals as well as various businesses. It’s a within reach and affordable gadget for the modern generation. It means that more & more people are accessing it and these people are using internet for a number of various activities.

The report takes a closer look at of the various uses of internet by UK households and what is the impact of internet technologies on their uses. It also suggests the possible potential for business in the online user market, what are the most attractive fields and area to concentrate on and what kind of business should go for the internet usage. This report focuses mainly on what activities and applications dominate the pattern of internet usage in different types of households and considering these activities what should businesses do to capture online users attention. At the same time, it examines how different access technologies change the range of activities. However, to fully understand why and how various UK households use internet and which type of internet access technologies they use, it is vital to fully understand the potential for the Internet and its accessing technologies.

How access the internet?
There are various internet accessing technologies which can be used to access internet. These include DSL, Cable Modem, Dial up and Broadband. Lets have a closer look at each of these technologies and how these work.

• DSL (Digital Subscriber Line)
DSL is an internet accessing technology that uses ordinary copper telephone lines. It is fast and a DSL subscriber can receive data at rates up to 6.1 megabits (millions of bits)



References: • Gonsalves, A (2006) People Spending Equal Time On TV, Web. Techweb. 30 Jan 2006. [online] Available: http://www.techweb.com/wire/ebiz/177105434 [date accessed: 18 Nov 2006] • Gower, I • Europe(2006).[online]Available:http://www.internetworldstats.com/stats4.htm [date accessed: 16 Nov 2006] • Krantz, M • Point Topic Ltd, (2006) Broadband Consumer Survey. • Roderick, W., Smith. (2002) Broadband Internet connections: a user’s guide to DSL and cable. London: Addison-Wesley. • Widyanto, L • Youth internet usage trends (2006) Youthtrends [online] Available: http://www.youth-trends.com [date accessed: 19 Nov 2006]

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