Internet Retailing

Topics: Electronic commerce, Online shopping, Retailing Pages: 31 (8987 words) Published: August 26, 2013
SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION

Topic: Internet Retailingwith case study |

SUBMITTED BY:
AISHWARYA AGARWAL
BBA (2012-2015)
Roll No. : C-08

AISHWARYA AGARWAL
A3906412339
BBA G (2012-2015)
AISHWARYA AGARWAL
A3906412339
BBA G (2012-2015)
FACULTY GUIDE
Mr. VIVEK AHUJA
ASSISTANT PROFESSOR
FACULTY GUIDE
Mr. VIVEK AHUJA
ASSISTANT PROFESSOR

CERTIFICATE OF ORIGIN

This is to certify that I, Ms.AISHWARYA AGARWAL, a student of Under Graduate Degree in BBA G (2012-2015) Amity School of Business, Noida has worked under the able guidance and supervision of MR. VIVEK AHUJA, designation ASSISTANT PROFESSOR,

This Summer Project report has the requisite standard for the partial fulfillment the Under Graduate Degree in Business Administration. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research.

I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the report.

Signature
AISHWARYA AGARWAL
A3906412339

Signature of Project Coordinator Signature (Faculty Guide)

ACKNOWLEDGEMENT

I express my sincere gratitude to my faculty guide MR VIVEK AJUJA, (Designation) ASSISTANT PROFESSOR, for her able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible.

Signature

TABLE OF CONTENT

CHAPTER NO.| SUBJECT| PAGE NO.|
1| EXECUTIVE SUMMARY| 1|
2| INTRODUCTION| 2|
3| OBJECTIVES| 9|
4| INTERNET AS A MARKET| 22|
5| INDUSTRY STATISTICS | 33|
6| E-RETAILING BUSINESS MODELS| 39|
7| ONLINE RETAILING WEBSITES| 41|
8| CONCLUSION| 57|

CHAPTER-1

EXECUTIVE SUMMARY

The project focusses on research and study on the concept of Internet retailing, its importance as an important channel for marketing and selling in products and service industry. Also know about internet retailing process and the various companies or firms involved in selling online products and services. The project concentrates on various products and services served on internet, through online websites. Various preferences and choices made by customers while buying stuff online is noted and analyzed. Information statistics are provided to show the increment in internet business in last few years and the reason for these changes. Amount of time and money spent on various websites by customers is clearly shown in the statistical analyses section. A conclusion about the project is enclosed too.

CHAPTER-2
Introduction
Online shopping or internet retailing is a type of electronic commerce that permits customers to directly purchase goods and services from a vendor on the internet through a web surfer. Alternative names are: e-web-shop, e-store, e-market, online shop, web-shop, web-store, internet store, and virtual store. An online shop invokes the physical probability of buying products or services at a bricks and mortar retailer or shopping place, the operation is called business to consumer (B2C) online shopping. In the case where a business purchases from another business, the process is called business to business (B2B) online shopping .the two largest retailers online are eBay and amazon.com, both based in United States. Retailing success is not any more just about physical stores; this is apparent due to the increase in retailers now proposing online store interfaces for consumers. With the increase of online shopping, comes a wealth of new market footmark coverage opportunity for stores that...

References: https://en.wikipedia.org/wiki/Online_shopping
http://oro.open.ac.uk/24815/2/
http://www.flipkart.com/
http://www.ebay.in/
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