BTEC Higher National Diploma in Business (QCF) Unit title Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotion using digital marketing communications 2.1 demonstrate the mechanics of search engine marketing2.2 write the copy for a suitable opt-in email marketing newsletter2.3 follow guidelines for best practice in online public relations2.4 demonstrate how businesses can use new digital media communities, eg file-sharing sites Professors additional feedback and commentsIV Decision Merit grades awarded M1M2M3Distinction grades awardedD1D2D3Internal verification of assignment brief (final agreed version)IV name DateI confirm that this is all my own work and has not been submitted for any previous assessmentStudent signature Grading Pass All criteria identified in the assignment are met. Merit (M1) Clear and proper descriptions about elements of internet marketing. (M2) During discussing the mechanics of search engine marketing, all aspects of search engine functions should be correctly considered.
(M3) The report is submitted in a standard format, the structure is clear and reasonable, and the materials were well-organized. Distinction (D1) Describe how effective their public relation processing policy between 360 and QQ.
(D2) With a strict and logical way to write the copy for a suitable opt-in email marketing newsletter.
(D3) The submitted conclusion about how Baidu can use new digital media communities is written from new perspective beyond the text book. Scenario The nameBaiduis a...
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