Internet Marketing in Business Unit 12 P1

Satisfactory Essays
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Describe the role internet marketing has within a modern marketing concept:
Internet marketing is the promotion of products and services using the Internet. Lower
Costs, Products and services and international customers are its main advantages. This
Type of marketing also keeps digital customer data management and electronic customer
Relationship management (ECRM), which are widely used in businesses today.

Different types businesses have benefited from internet marketing when it comes to cost,
And sales, instantly millions of people can have access to company/business, its products
Or services, you can do this at any time anywhere in the world. Normally communication
Would be done by e-mail reducing cost in telephone calls. This benefits not only businesses
That doesn’t have to spend a lot of money on traditional ways of advertising but also benefit
Consumers who do not need to make telephone calls to know more about a company and
Its products or services; it’s possible to find out everything with a few clicks.

Internet marketing is also used to close deals which make the process easier and cheaper,
For the business and the customer. Even a mobile phone contract can be done by internet.
Internet marketing also helps targeting customers in other countries as products or services
Easily reach customers anywhere in the world through internet marketing.
The marketing mix is also an important part of internet marketing; it is a main ingredient
In internet marketing it is also known as the 4p’s, which is place, promotion, products and
Price, every business uses this when start up because it is simple and very affective and give
A good impact on the business * Place: where your business is located, how can customers reach you? The internet is the best place for a business because customers can get on it 24/7 * Promotion: internet marketing allows

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