Internet Marketing in Business P4
Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business.[P4]
The question has to be a selected business as I chose, Bikroy.com
An effective 'Marketing Mix' including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. The 7p's include: product, price, place, promotion, people, process and physical evidence
Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the 'product' is up to standard, promoting every quality part of that good or service.
Bikroy promotes their products very effectively as they use picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and it provided for men and women. They include brand and designer wear which shows that they have high quality in their product. Bikroy also sells a range of products matching famous celebrity's outfits that customers would want to buy. Bikroy, online or in their online newspaper provides customers the latest fashion info and what not to wear giving them an advantage to promote their products.
Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer's perceived value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction.
Their price for the products vary depending on the product - quality, brand etc. For the designer items it can be expensive,
The question has to be a selected business as I chose, Bikroy.com
An effective 'Marketing Mix' including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. The 7p's include: product, price, place, promotion, people, process and physical evidence
Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the 'product' is up to standard, promoting every quality part of that good or service.
Bikroy promotes their products very effectively as they use picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and it provided for men and women. They include brand and designer wear which shows that they have high quality in their product. Bikroy also sells a range of products matching famous celebrity's outfits that customers would want to buy. Bikroy, online or in their online newspaper provides customers the latest fashion info and what not to wear giving them an advantage to promote their products.
Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer's perceived value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction.
Their price for the products vary depending on the product - quality, brand etc. For the designer items it can be expensive,